Spring 2022 - 14

FROM THE EDITOR
INTENTIONAL RETAIL
T
oday's consumers, led by the growing spending
force of millennials and Gen Z, are proving to be
thoughtful and purposeful shoppers. Weighing
every purchase, they give careful consideration whether
a particular brand or store is one they want to do business
with. What does this mean for the independent retailer? Be
intentional. Introduce your customers to brands that mean
something to you. Stock your shelves with meaningful
products created by diverse makers.
Diversity matters and representation in gift, décor,
toys, games, partyware, stationery and greeting cards is
crucial. I was thankful to recently connect with a maker
who introduced me to several artists and makers of color.
Andrea Lyons, owner of Anna+Pookie is on a mission to
allow people of all ages to express and celebrate themselves
in a way that is representative of their own interests,
cultures, and personal styles. " I launched Anna+Pookie
after noticing a lack of gifts, stylish stationery and party
decorations that were culturally relevant, " Lyons said. See
more products by makers of color on pages 16-17.
The adventurous retailers featured in the
museums&MORE section prove they are so much more
than gift shops. Shedd Aquarium in Chicago and Zoo
Atlanta are inspiring stewardship of the planet by
providing immersive retail experiences and calling
consumers to action. Learn hoW they are making a
difference beginning on page 51.
Stationery and greeting cards have become the medium
of connection during the pandemic and beyond. The
messages they convey have reached new limits of emotion
with off-beat to heartfelt missives reflective of the
population. The Stationery Lookbook kicks off on page 63
and includes a dazzling look into the eye-popping Portland
stationery shop also seen on the cover.
Last but not least, sit down for a spirited Retail Chat
with Cat Hildner, a 40 Under 40 alumni, for a pep talk
about building your brand on page 86. And don't forget to
nominate for this year's 40 Under 40 class of outstanding
leaders in the gift and stationery industry. We are excited
to welcome everyone to celebrate 2022's inductees this
summer as we host 3 days of virtual programming during
Gift + Stationery Week Aug. 9-11, 2022.
As I strive to live with intention, I encourage you, too,
to remain true to your
values, goals and
beliefs. Your customers
will appreciate your
authenticity.
Editorial Director
Custom Name Drops
APPAREL
TOTE BAGS
HATS
DRINKWARE
ACCESSORIES
www.muddycarrots.com
info@muddycarrots.com
Circle 322
14 SPRING 2022 GIFT SHOP® PLUS
443-832-7800

http://www.muddycarrots.com

Spring 2022

Table of Contents for the Digital Edition of Spring 2022

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Spring 2022 - 2
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com