Spring 2023 - 44

DESTINATION: NEW ENGLAND AQUARIUM
Maritime
MEMENTOS
A Boston-based aquarium gift shop
rounds out the visitor experience
By Carly McFadden Managing Editor
D
The gift shop
offers plush and
toys, as well
as apparel,
home décor
and jewelry.
The New England Aquarium Gift Shop
offers items that directly correlate with
the aquatic life seen at the aquarium.
Photos by Vanessa Kahn
estination gift shops should reflect the experience they
represent, and the New England Aquarium Gift Shop
aims to do just that.
The New England Aquarium is located in Boston and opened
in 1969. Today, the destination attracts 1.3 million visitors
yearly. The gift shop is located in tandem with the aquarium
and features an e-commerce site for online shopping, as well.
The gift shop has taken care to tailor its product selection
to the residential aquatic life and commit to sustainability,
carrying the mission of the aquarium through to the very end
of the visitor experience.
According to Rafe Bragg, store director of the New England
Aquarium Gift Shop, the shop's mission is the same as that of
the aquarium: " to be a catalyst for global change through public
engagement, commitment
to marine animal conservation,
leadership in education, innovative scientific research and
effective advocacy for vital and vibrant oceans. "
The gift shop offers a range of products for visitors - adults
and children alike. Additionally, Its e-commerce site features
a special section dedicated to eco-friendly and sustainable
products, including unique items such as wooden ornaments,
reusable makeup wipes and a sewn notebook collection.
" We offer a wide variety of items, from sustainably designed
plush to toys made from recycled materials, to apparel and
home [goods], " Bragg said. " Everything selected is intended
44 SPRING 2023 MUSEUMS&MORE

Spring 2023

Table of Contents for the Digital Edition of Spring 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Product Spotlight
Stationery Lookbook
Retailer Profile: Lovely Paperie & Gifts
Pops of Color and Positivity
Expect the Unexpected
Green Gifting
Retail Operations: Open to Buy
Retail Operations: Power of Pinterest
Legal Corner: Influencer Collaboration
Retail Chat: Sustainability
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 1
Spring 2023 - 2
Spring 2023 - 3
Spring 2023 - 4
Spring 2023 - 5
Spring 2023 - Table of Contents 1
Spring 2023 - 7
Spring 2023 - Table of Contents 2
Spring 2023 - 9
Spring 2023 - 10
Spring 2023 - 11
Spring 2023 - From the Editor
Spring 2023 - 13
Spring 2023 - Showcases
Spring 2023 - 15
Spring 2023 - 16
Spring 2023 - 17
Spring 2023 - 18
Spring 2023 - 19
Spring 2023 - 20
Spring 2023 - 21
Spring 2023 - 22
Spring 2023 - 23
Spring 2023 - 24
Spring 2023 - 25
Spring 2023 - 26
Spring 2023 - Trend Report
Spring 2023 - 28
Spring 2023 - 29
Spring 2023 - 30
Spring 2023 - 31
Spring 2023 - 32
Spring 2023 - 33
Spring 2023 - 34
Spring 2023 - 35
Spring 2023 - 36
Spring 2023 - 37
Spring 2023 - 38
Spring 2023 - Museums & More
Spring 2023 - 40
Spring 2023 - 41
Spring 2023 - 42
Spring 2023 - 43
Spring 2023 - 44
Spring 2023 - 45
Spring 2023 - 46
Spring 2023 - 47
Spring 2023 - 48
Spring 2023 - Product Spotlight
Spring 2023 - 50
Spring 2023 - Stationery Lookbook
Spring 2023 - 52
Spring 2023 - 53
Spring 2023 - 54
Spring 2023 - 55
Spring 2023 - Retailer Profile: Lovely Paperie & Gifts
Spring 2023 - 57
Spring 2023 - Pops of Color and Positivity
Spring 2023 - 59
Spring 2023 - 60
Spring 2023 - 61
Spring 2023 - Expect the Unexpected
Spring 2023 - 63
Spring 2023 - Green Gifting
Spring 2023 - 65
Spring 2023 - 66
Spring 2023 - 67
Spring 2023 - Retail Operations: Open to Buy
Spring 2023 - 69
Spring 2023 - Retail Operations: Power of Pinterest
Spring 2023 - 71
Spring 2023 - Legal Corner: Influencer Collaboration
Spring 2023 - 73
Spring 2023 - Retail Chat: Sustainability
Spring 2023 - 75
Spring 2023 - Event Calendar
Spring 2023 - 77
Spring 2023 - Industry & Trade Show News
Spring 2023 - Ad Index
Spring 2023 - Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 81
Spring 2023 - 82
Spring 2023 - 83
Spring 2023 - 84
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