Spring 2023 - 45

DESTINATION: NEW ENGLAND AQUARIUM
All gift shop proceeds go directly toward conservation and
research efforts, as well as operational needs of the aquarium.
We provide visitors an opportunity
to see, experience and engage
with our aquatic world, hopefully
inspiring them to learn about what
they can do to help protect and
preserve our blue planet.
- Rafe Bragg, store director of the New
England Aquarium Gift Shop
has become a big hit with guests. We also offer paintings done
by our beloved seal residents. "
Education and inspiration is a goal of the aquarium, and
its gift shop offers resources for adults and children alike.
to showcase our mission and highlight our key marque
species - penguins, sea turtles, sea lions, sharks, North
Atlantic Right Whales, as well as items that support a more
sustainable lifestyle for our guests. "
A gift shop is typically the final stop on a visitor's tour,
and the New England Aquarium Gift Shop takes that to
heart. It aims to round out the experience by customizing
and tailoring its products to the actual animals that visitors
passed by.
" When guests visit, they often make a connection with
one or more of the animals they see, so having items that line
up with their experience is key, " Bragg said. " We recently
brought in [a] custom-designed white whale plush and that
With conservation top of mind, all gift shop proceeds go
directly to support conservation and research efforts, as well
as the operational needs of the aquarium. Additionally, the gift
shop has taken a plastic-free approach by eliminating the use
of plastics in its store fixtures or displays and partners with
vendors that have committed to sustainable operations.
" Our product assortment is carefully curated to support [our
mission], with plush offerings made using 100% PET recycled
bottle fillings to reusable bags and water bottles, " Bragg said.
" Purchases from the gift shop not only support the aquarium,
but many items contribute to broader causes, helping remove
trash from our oceans and waterways. "
Ultimately, the gift shop's goal is to inspire visitors to educate
themselves about ocean and wildlife conservation, taking a
fresh perspective with them when they exit the aquarium doors.
" We provide visitors an opportunity to see, experience and
engage with our aquatic world, hopefully inspiring them to
learn about what they can do to help protect and preserve our
blue planet, " Bragg concluded.
GIFTSHOPMAG.COM 45

http://www.GIFTSHOPMAG.COM

Spring 2023

Table of Contents for the Digital Edition of Spring 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Product Spotlight
Stationery Lookbook
Retailer Profile: Lovely Paperie & Gifts
Pops of Color and Positivity
Expect the Unexpected
Green Gifting
Retail Operations: Open to Buy
Retail Operations: Power of Pinterest
Legal Corner: Influencer Collaboration
Retail Chat: Sustainability
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 1
Spring 2023 - 2
Spring 2023 - 3
Spring 2023 - 4
Spring 2023 - 5
Spring 2023 - Table of Contents 1
Spring 2023 - 7
Spring 2023 - Table of Contents 2
Spring 2023 - 9
Spring 2023 - 10
Spring 2023 - 11
Spring 2023 - From the Editor
Spring 2023 - 13
Spring 2023 - Showcases
Spring 2023 - 15
Spring 2023 - 16
Spring 2023 - 17
Spring 2023 - 18
Spring 2023 - 19
Spring 2023 - 20
Spring 2023 - 21
Spring 2023 - 22
Spring 2023 - 23
Spring 2023 - 24
Spring 2023 - 25
Spring 2023 - 26
Spring 2023 - Trend Report
Spring 2023 - 28
Spring 2023 - 29
Spring 2023 - 30
Spring 2023 - 31
Spring 2023 - 32
Spring 2023 - 33
Spring 2023 - 34
Spring 2023 - 35
Spring 2023 - 36
Spring 2023 - 37
Spring 2023 - 38
Spring 2023 - Museums & More
Spring 2023 - 40
Spring 2023 - 41
Spring 2023 - 42
Spring 2023 - 43
Spring 2023 - 44
Spring 2023 - 45
Spring 2023 - 46
Spring 2023 - 47
Spring 2023 - 48
Spring 2023 - Product Spotlight
Spring 2023 - 50
Spring 2023 - Stationery Lookbook
Spring 2023 - 52
Spring 2023 - 53
Spring 2023 - 54
Spring 2023 - 55
Spring 2023 - Retailer Profile: Lovely Paperie & Gifts
Spring 2023 - 57
Spring 2023 - Pops of Color and Positivity
Spring 2023 - 59
Spring 2023 - 60
Spring 2023 - 61
Spring 2023 - Expect the Unexpected
Spring 2023 - 63
Spring 2023 - Green Gifting
Spring 2023 - 65
Spring 2023 - 66
Spring 2023 - 67
Spring 2023 - Retail Operations: Open to Buy
Spring 2023 - 69
Spring 2023 - Retail Operations: Power of Pinterest
Spring 2023 - 71
Spring 2023 - Legal Corner: Influencer Collaboration
Spring 2023 - 73
Spring 2023 - Retail Chat: Sustainability
Spring 2023 - 75
Spring 2023 - Event Calendar
Spring 2023 - 77
Spring 2023 - Industry & Trade Show News
Spring 2023 - Ad Index
Spring 2023 - Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 81
Spring 2023 - 82
Spring 2023 - 83
Spring 2023 - 84
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