BY JULIE MCCALLUM Editorial Director Cards and stationery provide connection, convenience and a personal touch Primitives by Kathy's Indigo Stationery Floral Cake Birthday Greeting Card from Rifle Paper Co. Circle 214. collection of stationery and desk accessories features ornate indigo designs using paper and cotton materials to create unique textures and aged details. Circle 215. I The celestial undertones and botanical designs on the cover of this notebook by Compendium invite journalers to connect with their most expansive and authentic self. Circle 216. n a world where digital communication dominates, people still appreciate the warmth and personalization that comes with receiving a handwritten note or a physical card. Greeting cards and stationery provide an easy, convenient way for individuals to express their sentiments without having to craft a lengthy email or text message. According to the Greeting Card Association's 2020 report, the U.S. greeting card industry generated an estimated $7.5 billion in retail sales in 2019. The report also stated that Americans purchase approximately 6.5 billion greeting cards each year. Greeting cards and stationery offer a unique and meaningful way for individuals to connect with others and express themselves. Cards allow people to express their emotions in a tangible way that can be cherished and kept for years to come. Despite the rise of digitalization, many U.S. consumers continue to value and appreciate these traditional forms of communication. GIFTSHOPMAG.COM 51http://www.GIFTSHOPMAG.COM