Spring 2023 - 66

Alchemy Goods' Upcycled Truck Tub Travel Kits are sewn in
the USA from upcycled and salvaged truck and bike tubes. They
support green jobs with livable wages in the USA. Circle 248.
DEMAND AND BRAND IDENTITY
Like many companies, offering at least a selection
of eco-friendly products often is interwoven into a
corporate brand identity.
by Lisa Nevit and her daughter, Blair. The company
focuses on indoor garden kits; gifts that grow in the earth
are inherently eco-friendly. Some examples include its
Burlap Garden Bags, Garden Grobags, Garden Grocans
and
Shaker
Garden
Cans.
It
also
" The Grocans include a biodegradable fiber pot, pea
pellet and disc of soil and come with seed and planting
instructions. They grow in a leakproof can and can
be grown anytime of the year, " said Nevit. And if the
flowers grow too large, the biodegradable fiber pot can
be placed in the ground.
She said that the Shaker Garden Cans are very popular,
with one available for every state in the U.S. that include
wildflower seeds native to that state. The company
plans to introduce a succulent line in 2023 and will focus
on gift packages.
" Everything in our cans is recyclable; we are 100%
eco-friendly in all of our items, " said Nevit, and that
includes the packaging.
Costa Nova and Casafina, owned by Grestel,
manufactures and designs tableware and accessories
made of fine stoneware. Its Ecogres collection,
for example, is made
with recycled raw
materials; in 2023, the
company is launching
its Festa line of
recycled stoneware.
As an alternative to
a more traditional,
lustrous look, the
Pacifica collection
from Casafina
showcases a matte
finish. Circle 249.
manufactures
Wildflower Seed Bombs and bookmarks that include a
seeded paper flower.
" Developing natural, eco-friendly product is
important to Mud Pie because the end consumer has
become more and more conscious of sustainability
practices and how to better protect our environment.
We strive to provide our retailers with quality, trendforward
product while keeping in mind how alternative
materials can make an impact on a global scale, "
said Brekke.
The solar lamps made by Allsop parallel the founders'
enthusiasm for the outdoors, and creating long-lasting
and sustainable products has always been part of the
company's vision, particularly as there is a growing
demand among shoppers for eco-friendly products.
" Consumers today are more educated about the
environment than ever before, and there continues to
be strong messaging regarding making a difference by
shopping for eco-friendly and sustainable products.
We're now at a point where customers are actively
seeking out solar products because of their benefits over
traditionally powered products, " said Brewin.
In addition to the inherent energy savings, other
benefits of solar lamps include ease of use, as they
do not need to be plugged in, and long-lasting,
rechargeable batteries.
Lewis agrees that there will be an uptick in the creative
reuse of materials and that the demand for sustainable
66 SPRING 2023 GIFT SHOP® PLUS
Spring 2023

Table of Contents for the Digital Edition of Spring 2023
