Spring 2023 - 73

LEGAL CORNER
collaborate. It even protects the discussion of the terms
regarding the upcoming collaboration. However, it does
not protect the collaboration itself. The Collaboration
Agreement protects both parties during and after the
collaboration. It is a more detailed document than the
NDA. It will spell out what each party is responsible for
and how each is to carry out those responsibilities. The
agreement may also detail what happens if one party
does not perform or backs out of the agreement.
5. FTC GUIDELINES
FTC Guidelines are created and enforced by the
Federal Trade Commission (FTC), a federal agency that
is tasked with the protection of consumers from unfair
trade practices by businesses. The FTC governs how
influencers may share information about a company
they are collaborating with. It also requires that an
influencer clearly state that they are posting about
a product or services in exchange for compensation
or value. The purpose of this is for the influencer to
disclose their potential bias about a product or service
to the potential consumer. Whether the influencer
is paid with money or in-kind goods or services,
the disclosure should still be made. Many influencers
mistakenly choose not to post this disclosure either
because they do not know or they think that the FTC will
not enforce this rule. As part of the collaboration, both
parties can agree up front on how this should be handled
to avoid any penalties or fines for non-compliance.
In short, influencers are a marketing phenom that
have cracked the way social media can be used to
further a business or brand. They have become an
integral part of the creative industry landscape. They
help businesses deliver messaging, product information
and brand awareness to a targeted audience that often is
exactly who the business is trying to reach. While they
are an incredible asset to the industry, it is important
to understand how to work with influencers to build
those relationships and optimize their capabilities.
DISCLAIMER: The materials available in this article are
for informational purposes only and not for the purpose of
providing legal advice. You should contact your attorney
to obtain advice with respect to any particular issue or
problem. Use of and access to this website do not create
an attorney-client relationship between Angie Avard
Turner Law and the user or browser.
Learn more about our Gift Shop®
page 10.
Plus contributors on
New in 2023:
Sky Blue!
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new season! Sky Blue is a bright and lively
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service@windriverchimes.com
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Spring 2023

Table of Contents for the Digital Edition of Spring 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Product Spotlight
Stationery Lookbook
Retailer Profile: Lovely Paperie & Gifts
Pops of Color and Positivity
Expect the Unexpected
Green Gifting
Retail Operations: Open to Buy
Retail Operations: Power of Pinterest
Legal Corner: Influencer Collaboration
Retail Chat: Sustainability
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 1
Spring 2023 - 2
Spring 2023 - 3
Spring 2023 - 4
Spring 2023 - 5
Spring 2023 - Table of Contents 1
Spring 2023 - 7
Spring 2023 - Table of Contents 2
Spring 2023 - 9
Spring 2023 - 10
Spring 2023 - 11
Spring 2023 - From the Editor
Spring 2023 - 13
Spring 2023 - Showcases
Spring 2023 - 15
Spring 2023 - 16
Spring 2023 - 17
Spring 2023 - 18
Spring 2023 - 19
Spring 2023 - 20
Spring 2023 - 21
Spring 2023 - 22
Spring 2023 - 23
Spring 2023 - 24
Spring 2023 - 25
Spring 2023 - 26
Spring 2023 - Trend Report
Spring 2023 - 28
Spring 2023 - 29
Spring 2023 - 30
Spring 2023 - 31
Spring 2023 - 32
Spring 2023 - 33
Spring 2023 - 34
Spring 2023 - 35
Spring 2023 - 36
Spring 2023 - 37
Spring 2023 - 38
Spring 2023 - Museums & More
Spring 2023 - 40
Spring 2023 - 41
Spring 2023 - 42
Spring 2023 - 43
Spring 2023 - 44
Spring 2023 - 45
Spring 2023 - 46
Spring 2023 - 47
Spring 2023 - 48
Spring 2023 - Product Spotlight
Spring 2023 - 50
Spring 2023 - Stationery Lookbook
Spring 2023 - 52
Spring 2023 - 53
Spring 2023 - 54
Spring 2023 - 55
Spring 2023 - Retailer Profile: Lovely Paperie & Gifts
Spring 2023 - 57
Spring 2023 - Pops of Color and Positivity
Spring 2023 - 59
Spring 2023 - 60
Spring 2023 - 61
Spring 2023 - Expect the Unexpected
Spring 2023 - 63
Spring 2023 - Green Gifting
Spring 2023 - 65
Spring 2023 - 66
Spring 2023 - 67
Spring 2023 - Retail Operations: Open to Buy
Spring 2023 - 69
Spring 2023 - Retail Operations: Power of Pinterest
Spring 2023 - 71
Spring 2023 - Legal Corner: Influencer Collaboration
Spring 2023 - 73
Spring 2023 - Retail Chat: Sustainability
Spring 2023 - 75
Spring 2023 - Event Calendar
Spring 2023 - 77
Spring 2023 - Industry & Trade Show News
Spring 2023 - Ad Index
Spring 2023 - Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 81
Spring 2023 - 82
Spring 2023 - 83
Spring 2023 - 84
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
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