Spring 2023 - 80

MEET THE MAKER
Holly Daniels Christensen
Dune Jewelry
& Co.
New England company
creates experiential
jewelry with sand
and elements
BY JULIE MCCALLUM
Editorial Director
Dune founder Holly Christensen started her company at her kitchen table about
12 years ago. Photos courtesy of S. Robshaw.
Christensen finds her creativity flows in
a complex and fluid way. " I've learned
to harness the energy and maximize
it when I'm feeling it but also to give
myself grace when it feels too forced, "
she said.
D
une Jewelry began on Holly Daniels Christensen's kitchen table
as a creative outlet in 2007.
Using sand from her favorite beaches on Cape Cod and silver
findings, Christensen experimented with different techniques until she
created the perfect designs to capture sentimental travel and experiences
with her jewelry. Fast forward to today, and Dune Jewelry can be found
globally in more than 700 retail partners. Also thriving is an e-commerce
business that can personalize handmade jewelry with sand, soil, ashes, clay,
flower petals, shells and more.
" In the very beginning, I would take road trips and collect sand around
New England, " Christensen said. " Then our customers would start asking
to send sand from their vacations, honeymoons and childhood beach
homes for their own designs. It doesn't take a lot of material to craft a
design, so we would take whatever was left over and carefully catalog it
into our Sandbank. "
The Sandbank now houses sand and Earth elements from more than 5,000
locations spanning all seven continents.
Creating experiential jewelry is the mission of the company and captured
in the catchphrase, " live for the moment, then take it with you. " Christensen
feels strongly that life's moments are fleeting and the sentimental value of
travel and experiences is priceless. " You can see, touch and wear actual
sand or elements from where you've been, where you love and where you
someday hope to travel to, " she said.
Dune Jewelry also creates memorial jewelry that can contain human or
pet cremains. Customers can place custom orders through local retailers
80 SPRING 2023 GIFT SHOP® PLUS

Spring 2023

Table of Contents for the Digital Edition of Spring 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Product Spotlight
Stationery Lookbook
Retailer Profile: Lovely Paperie & Gifts
Pops of Color and Positivity
Expect the Unexpected
Green Gifting
Retail Operations: Open to Buy
Retail Operations: Power of Pinterest
Legal Corner: Influencer Collaboration
Retail Chat: Sustainability
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 1
Spring 2023 - 2
Spring 2023 - 3
Spring 2023 - 4
Spring 2023 - 5
Spring 2023 - Table of Contents 1
Spring 2023 - 7
Spring 2023 - Table of Contents 2
Spring 2023 - 9
Spring 2023 - 10
Spring 2023 - 11
Spring 2023 - From the Editor
Spring 2023 - 13
Spring 2023 - Showcases
Spring 2023 - 15
Spring 2023 - 16
Spring 2023 - 17
Spring 2023 - 18
Spring 2023 - 19
Spring 2023 - 20
Spring 2023 - 21
Spring 2023 - 22
Spring 2023 - 23
Spring 2023 - 24
Spring 2023 - 25
Spring 2023 - 26
Spring 2023 - Trend Report
Spring 2023 - 28
Spring 2023 - 29
Spring 2023 - 30
Spring 2023 - 31
Spring 2023 - 32
Spring 2023 - 33
Spring 2023 - 34
Spring 2023 - 35
Spring 2023 - 36
Spring 2023 - 37
Spring 2023 - 38
Spring 2023 - Museums & More
Spring 2023 - 40
Spring 2023 - 41
Spring 2023 - 42
Spring 2023 - 43
Spring 2023 - 44
Spring 2023 - 45
Spring 2023 - 46
Spring 2023 - 47
Spring 2023 - 48
Spring 2023 - Product Spotlight
Spring 2023 - 50
Spring 2023 - Stationery Lookbook
Spring 2023 - 52
Spring 2023 - 53
Spring 2023 - 54
Spring 2023 - 55
Spring 2023 - Retailer Profile: Lovely Paperie & Gifts
Spring 2023 - 57
Spring 2023 - Pops of Color and Positivity
Spring 2023 - 59
Spring 2023 - 60
Spring 2023 - 61
Spring 2023 - Expect the Unexpected
Spring 2023 - 63
Spring 2023 - Green Gifting
Spring 2023 - 65
Spring 2023 - 66
Spring 2023 - 67
Spring 2023 - Retail Operations: Open to Buy
Spring 2023 - 69
Spring 2023 - Retail Operations: Power of Pinterest
Spring 2023 - 71
Spring 2023 - Legal Corner: Influencer Collaboration
Spring 2023 - 73
Spring 2023 - Retail Chat: Sustainability
Spring 2023 - 75
Spring 2023 - Event Calendar
Spring 2023 - 77
Spring 2023 - Industry & Trade Show News
Spring 2023 - Ad Index
Spring 2023 - Meet the Maker: Holly Daniels Christensen, Dune Jewelry
Spring 2023 - 81
Spring 2023 - 82
Spring 2023 - 83
Spring 2023 - 84
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com