Spring 2023 - 81

MEET THE MAKER
or online. " We're so honored to work with such precious materials and
memories, " Christensen said. " We do mix the ashes with a pinch of sand
for our process, so if there is a special place you spent time with your
lost loved one, we will mix the ashes with that sand, making it even
more personal. "
The company recently purchased studio space in Norwood,
Massachusetts to house the production operations, a photography studio
and a retail space called The Cove. Opened in April 2023, The Cove is
filled with unique, sustainable gift items as well as jewelry. In addition
to the new headquarters, the company operates a flagship store, Dune
Boutique - Harwich Port on Cape Cod and a unique store in the popular
cruise port of Ketchikan, Alaska.
" We have about 28 team members that handcraft, custom package and
create content to share the unique stories we tell through our jewelry, "
Christensen said.
Christensen and her design team are constantly coming up with new
designs rather than sticking to a traditional seasonal launch calendar.
Their most popular design, she said, is the wave necklace with the
signature turquoise gradient. " My creativity comes in waves much like
the ocean, " she explains. " The beauty of Dune Jewelry is that we're a
concept, not a style, so we can apply our patented
process to whatever style is trending at the time, "
she said.
Dune Jewelry is currently working with more than
700 retailers. " Our most successful retailers are the
ones who listen to their customers, " she said. " We
always start stores with the most iconic sand or
element from their area and let them expand from
there. With so many possibilities to customize Dune
and price points that fit every budget, it's important
to know what your customer wants, and we will have
designs and elements that fit their needs, " she added.
The Wave
Necklace
with signature
Turquoise
Gradient is Dune
Jewelry's most
popular design.
Circle 256.
" It occurred to me that the
sentimental value of travel and
experiences is priceless. "
- Holly Daniels Christensen, Founder, CEO,
Dune Jewelry & Co.
The company also created an exclusive Boutique Collection that is only
available in brick-and-mortar locations. That, along with its lifetime
warranty and more than $250,000 donated to global causes, helps to tell a
compelling story.
Triple Drop
Earrings.
Circle 257.
Boho Ring.
Circle 258.
Christensen has recently written a book titled " Happiness Comes
in Waves Book. " Published by Rock Point, the 208-page book is filled
with stories and quotations from ocean advocates and illustrated with
photographs of the ocean, shorelines and beaches. She describes the book
as a collaboration.
" It includes life lessons I've learned from the ocean, sand stories from
Dune Jewelry customers and team members, plus quotes from my friends,
family and colleagues - all of the incredible women I've been lucky
enough to connect with throughout my lifetime, " Christensen said. " The
ocean is eternal, it's powerful, and it's the lifeforce of our planet. Not
only does it sustain us, but it brings so much joy and peace to billions
of people around the world every day. I'm inspired by women, and
this book celebrates not only the ocean but also women around
the world. Our power, our beauty and the connection we have to
Mother Earth. "
To learn more about Dune Jewelry, visit dunejewelry.com.
GIFTSHOPMAG.COM 81
http://www.dunejewelry.com http://www.GIFTSHOPMAG.COM
Spring 2023

Table of Contents for the Digital Edition of Spring 2023
