Spring 2024 - 41

BEHIND THE SCENES: SIMPLY SOUTHERN
younger audience. Meanwhile, many of the women's tees
include beautiful illustrations, florals and even a tennis-playing
turtle with the phrase, " Take it slow, but serve it fast. "
" We also offer designs with witty phrases like 'Grow with the
Flow,' featuring images of coral reef, tailored for adults, " Foster
said. " This diverse collection truly caters to everyone's tastes. "
JEWELRY EXPANSION
In addition to tees, the company designed a bracelet for the
wildlife enthusiasts who may prefer a smaller giftable that can
be worn with any outfit, reminding them of their connection
to nature.
" T-shirts are our company's focus, so creating an interactive
tee with the tracking concept seemed natural, especially given
our customers' affection for turtle designs, " Foster said.
" However, we recognize that some customers prefer a keepsake
they can always carry with them. Introducing bracelets seemed
like the perfect addition to meet this need for everyday use.
Moreover, this makes the product suitable for both men and
women, ensuring its appeal is unisex. "
The Turtle Tracking bracelets are designed to appeal to both
men and women across a variety of ages. They are currently
available in eight different colorways, with a ceramic turtle
bead at the bracelet's center: seven solid colors and one bright,
multicolored bracelet.
" We believe the bracelet collection effectively targets
multiple demographics, given its coastal-inspired design
resembling sea glass, " Foster said. " Additionally, the concept
and cause resonate across various age groups and demographics,
making it a versatile option for all. "
SHARING THE MISSION
At the heart of a zoo or aquarium, its gift shop's main
purpose is twofold: to complete the visitor experience with
a memento to take home and to further educate and inspire
customers of the institution's mission.
To help convey this mission, Simply Southern offers
an elevated display for each bracelet, featuring a
video that explains the product's concept to
customers while they shop.
" Placing these interactive, affordable
pieces in the gift shop of an
aquarium and zoo would be ideal,
as it allows your customers to
bring a piece of the attraction
home with them, " Foster said.
" This ensures that they will
Top: Fancy Candy Tee.
Middle: Aster Tee.
Bottom: Donut Wisp Tee.
always remember their visit, as
they can continuously track and follow
their own sea turtle, serving as a delightful
reminder of the memorable experience they had.
The narrative accompanying each sea turtle also
educates your guests, hopefully fostering their
interest and investment in the conservation
efforts undertaken by their local zoo and
aquarium to ensure the safety of animals. "
Wildlife conservation has been an
important mission to Simply Southern
for years. The company partners with
conservation groups and encourages their
personnel to volunteer for the cause.
" We consistently pursue new partnerships
with conservation groups to assist not only these magnificent
creatures (sea turtles) but also numerous others. ... We host
an annual event with Bald Head Island Conservancy to raise
awareness for the cause, " Foster said. " It's heartening to
witness families returning year after year to support both the
event and the mission of conservation. "
GIFTSHOPMAG.COM 41
http://www.GIFTSHOPMAG.COM
Spring 2024

Table of Contents for the Digital Edition of Spring 2024
