Spring 2024 - 53

DISPLAY INSPIRATION
READY TO DIVE
DEEPER INTO
MERCHANDISING?
Michelle Sherrier will be kicking off The
Michelle Sherrier.
elements, whether showing it the way that
it's supposed to be or showing it as a riser.
For example, take a large pot and flip
it
upside down to be one of your levels. The
odds of selling that piece right out of the
display are good.
Lastly, add in florals or contextualizers to
fill in the negative space.
" You always want to be able to shop all the
way around, " Sherrier said. " When you have
these levels and you're able to create these
levels 360 degrees around, it creates so much
shopping space, and it gives you an engaging
space where each product is showcased. "
Be careful not to have too many items on one display,
though. " Try to keep it at 10 to 12 SKUs or styles
because when you start adding in too much, it becomes
a garage sale, " Sherrier said. " It's very easy to do with
big tables and displays. "
5. DON'T UNDERESTIMATE COLOR
Make sure to consider color when designing focal
areas in your store. Sherrier often " colors out " a table
or display; think all blue products or all red products.
Combine candles with giftables like glassware, beauty
products, linens and more.
" There could be completely random things that have
nothing to do with each other, but just collectively
as one statement, the color is what sells, " she said.
" That's what inevitably ends up pulling people from
one display to another. "
Garden Center Show in Rosemont, Illinois,
on Aug. 6 with her keynote: " Merchandising
Is Storytelling: Crafting Effective Displays for
Enhanced Sales. " Then, join Michelle later
in the day for an interactive session where
she'll take you through building a display from
the ground up that will include architectural
elements and cross-merchandising moments.
Find out more and register for
FREE at gardencentershow.com,
or scan the QR code!
Pay attention to color trends, but not too much
attention. Neutrals are having a moment, and Sherrier
loves the calmness that sticking to one tone elicits,
whether it be white or neutrals, but gift shops can
make even this palette pop by adding florals and greens
for a richer look.
" You're always going to have people that love
neutrals, but it seems like a lot of color tends to draw
more customers than a very neutral palette, " Sherrier
said. " I always look and see again the traffic and what
people are attracted to, and it's always stuff with bright
color because it has that excitement to it that you tend
to see people gravitate toward. "
Another color trend to keep your eye out for is
vegetable tones. Sherrier saw a lot of deep dark oranges,
forest-like greens and rich eggplant while at the winter
markets this year.
GIFTSHOPMAG.COM 53

http://www.gardencentershow.com http://www.GIFTSHOPMAG.COM

Spring 2024

Table of Contents for the Digital Edition of Spring 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcase
Trend Report
Museums & More
Product Spotlights
Stationery Lookbook
Retailer Profile: Océanne
Display Inspiration: Dynamic Displays
Radiance, Redefined
Harvest & Halloween
Green-Living Essentials
Game-Changers
Spotlight Awards Voices
Retail Operations: Live Selling
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - 3
Spring 2024 - 4
Spring 2024 - 5
Spring 2024 - TOC 1
Spring 2024 - 7
Spring 2024 - TOC 2
Spring 2024 - 9
Spring 2024 - Contributors
Spring 2024 - 11
Spring 2024 - From the Editor
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - Showcase
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - 20
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Trend Report
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - 30
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - Museums & More
Spring 2024 - 36
Spring 2024 - 37
Spring 2024 - 38
Spring 2024 - 39
Spring 2024 - 40
Spring 2024 - 41
Spring 2024 - 42
Spring 2024 - Product Spotlights
Spring 2024 - Stationery Lookbook
Spring 2024 - 45
Spring 2024 - 46
Spring 2024 - 47
Spring 2024 - Retailer Profile: Océanne
Spring 2024 - 49
Spring 2024 - 50
Spring 2024 - Display Inspiration: Dynamic Displays
Spring 2024 - 52
Spring 2024 - 53
Spring 2024 - Radiance, Redefined
Spring 2024 - 55
Spring 2024 - 56
Spring 2024 - 57
Spring 2024 - Harvest & Halloween
Spring 2024 - 59
Spring 2024 - 60
Spring 2024 - 61
Spring 2024 - Green-Living Essentials
Spring 2024 - 63
Spring 2024 - 64
Spring 2024 - 65
Spring 2024 - Game-Changers
Spring 2024 - 67
Spring 2024 - 68
Spring 2024 - 69
Spring 2024 - Spotlight Awards Voices
Spring 2024 - 71
Spring 2024 - Retail Operations: Live Selling
Spring 2024 - 73
Spring 2024 - Event Calendar
Spring 2024 - 75
Spring 2024 - Industry & Trade Show News
Spring 2024 - 77
Spring 2024 - Ad Index
Spring 2024 - 79
Spring 2024 - Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 81
Spring 2024 - 82
Spring 2024 - 83
Spring 2024 - 84
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com