Spring 2024 - 64

All paper, including the white envelopes, are 100% PCW
(post-consumer waste) recycled and are recyclable. The
collection also includes recycled denim envelopes, which are
made in the U.S. from cotton and denim textile scraps.
Top-performers at MASU include the Get Lit Candles for
birthday celebrations and Thank You Triangles and Folky
Fleur for notes of appreciation. Electric Leopard, Cake Smash
and Peach Party wrapping papers are also trending. MASU's
cards retail for $5.50; wrapping paper sheets are priced at $6.
FUTURE-FOCUSED
Like Hampel, SproutWorld's Stausholm had a longtime
interest in sustainability. It was always important his
company give more than it takes from the earth. SproutWorld
is involved with a variety of sustainability projects. Last year,
it planted 12,000 trees in Poland.
" We also have our net-zero target approved by the Science
Based Targets initiative (which drives ambitious climate
action in the private sector by enabling organizations to set
science-based emissions reduction targets) and are working
toward a net-zero business much faster than initially planned.
We also hope to inspire other companies to achieve it, "
Stausholm said.
To date, SproutWorld has sold more than 65 million
plantable pencils to 80 countries.
" This means we're giving a lot of plants back to the planet, "
Stausholm said.
Although plastic sleeves have long been the norm for
packaging greeting cards, MASU's Hampel cited a trend that
more stationery brands are using plastic-free alternatives.
Some are using a recyclable paper sticker to keep the card and
envelope together.
Sustainable alternatives to bubble wrap, packing peanuts
and plastic boxes are also gaining traction.
" Along with this, " Hampel said, " it's great to see more
businesses reusing shipping boxes and materials before
recycling them. "
Learn more about our Gift Shop®
Plus contributors on page 10.
Top: " Thank You Triangles " greeting card. Middle: " Get Lit "
and " Cake Smash " wrapping papers. Bottom: " Get Lit Candles "
greeting card. Photos courtesy of MASU.
64 SPRING 2024 GIFT SHOP® PLUS

Spring 2024

Table of Contents for the Digital Edition of Spring 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcase
Trend Report
Museums & More
Product Spotlights
Stationery Lookbook
Retailer Profile: Océanne
Display Inspiration: Dynamic Displays
Radiance, Redefined
Harvest & Halloween
Green-Living Essentials
Game-Changers
Spotlight Awards Voices
Retail Operations: Live Selling
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - 3
Spring 2024 - 4
Spring 2024 - 5
Spring 2024 - TOC 1
Spring 2024 - 7
Spring 2024 - TOC 2
Spring 2024 - 9
Spring 2024 - Contributors
Spring 2024 - 11
Spring 2024 - From the Editor
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - Showcase
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - 20
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Trend Report
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - 30
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - Museums & More
Spring 2024 - 36
Spring 2024 - 37
Spring 2024 - 38
Spring 2024 - 39
Spring 2024 - 40
Spring 2024 - 41
Spring 2024 - 42
Spring 2024 - Product Spotlights
Spring 2024 - Stationery Lookbook
Spring 2024 - 45
Spring 2024 - 46
Spring 2024 - 47
Spring 2024 - Retailer Profile: Océanne
Spring 2024 - 49
Spring 2024 - 50
Spring 2024 - Display Inspiration: Dynamic Displays
Spring 2024 - 52
Spring 2024 - 53
Spring 2024 - Radiance, Redefined
Spring 2024 - 55
Spring 2024 - 56
Spring 2024 - 57
Spring 2024 - Harvest & Halloween
Spring 2024 - 59
Spring 2024 - 60
Spring 2024 - 61
Spring 2024 - Green-Living Essentials
Spring 2024 - 63
Spring 2024 - 64
Spring 2024 - 65
Spring 2024 - Game-Changers
Spring 2024 - 67
Spring 2024 - 68
Spring 2024 - 69
Spring 2024 - Spotlight Awards Voices
Spring 2024 - 71
Spring 2024 - Retail Operations: Live Selling
Spring 2024 - 73
Spring 2024 - Event Calendar
Spring 2024 - 75
Spring 2024 - Industry & Trade Show News
Spring 2024 - 77
Spring 2024 - Ad Index
Spring 2024 - 79
Spring 2024 - Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 81
Spring 2024 - 82
Spring 2024 - 83
Spring 2024 - 84
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