Spring 2024 - 66

Products that complete the tailgate
experience will score big this year.
3
BY CARLY MCFADDEN
Managing Editor
1
F
ootball is a cherished American tradition, and a tailgate
is a quintessential part of the game day experience.
After a transformative year for the NFL, even more fans
are predicted to participate in the festivities.
NFL viewership soared 7% in the 2023 season, with regularseason
games averaging 17.9 million viewers, according to ESPN.
This is the second-highest average on record.
One demographic to credit for the higher viewerships: women.
2
66 SPRING 2024 GIFT SHOP® PLUS
With the " Taylor Swift effect " acting as a catalyst, the NFL
brought more young women into its fan base. The 2023 NFL
viewership among teenage girls increased 53%; among women
ages 18-24, viewership increased 24%.
" It's no secret that a younger audience is looking to get more
involved in the NFL fandom, " said Lauren Brekke, vice president
of merchandise at Mud Pie. " We're seeing that same trickledown
effect for college sports, too. "
As the demand for tailgating surges, products that elevate the
tailgating experience are expected to do well in stores this year.

Spring 2024

Table of Contents for the Digital Edition of Spring 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcase
Trend Report
Museums & More
Product Spotlights
Stationery Lookbook
Retailer Profile: Océanne
Display Inspiration: Dynamic Displays
Radiance, Redefined
Harvest & Halloween
Green-Living Essentials
Game-Changers
Spotlight Awards Voices
Retail Operations: Live Selling
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - 3
Spring 2024 - 4
Spring 2024 - 5
Spring 2024 - TOC 1
Spring 2024 - 7
Spring 2024 - TOC 2
Spring 2024 - 9
Spring 2024 - Contributors
Spring 2024 - 11
Spring 2024 - From the Editor
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - Showcase
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - 20
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Trend Report
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - 30
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - Museums & More
Spring 2024 - 36
Spring 2024 - 37
Spring 2024 - 38
Spring 2024 - 39
Spring 2024 - 40
Spring 2024 - 41
Spring 2024 - 42
Spring 2024 - Product Spotlights
Spring 2024 - Stationery Lookbook
Spring 2024 - 45
Spring 2024 - 46
Spring 2024 - 47
Spring 2024 - Retailer Profile: Océanne
Spring 2024 - 49
Spring 2024 - 50
Spring 2024 - Display Inspiration: Dynamic Displays
Spring 2024 - 52
Spring 2024 - 53
Spring 2024 - Radiance, Redefined
Spring 2024 - 55
Spring 2024 - 56
Spring 2024 - 57
Spring 2024 - Harvest & Halloween
Spring 2024 - 59
Spring 2024 - 60
Spring 2024 - 61
Spring 2024 - Green-Living Essentials
Spring 2024 - 63
Spring 2024 - 64
Spring 2024 - 65
Spring 2024 - Game-Changers
Spring 2024 - 67
Spring 2024 - 68
Spring 2024 - 69
Spring 2024 - Spotlight Awards Voices
Spring 2024 - 71
Spring 2024 - Retail Operations: Live Selling
Spring 2024 - 73
Spring 2024 - Event Calendar
Spring 2024 - 75
Spring 2024 - Industry & Trade Show News
Spring 2024 - 77
Spring 2024 - Ad Index
Spring 2024 - 79
Spring 2024 - Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 81
Spring 2024 - 82
Spring 2024 - 83
Spring 2024 - 84
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