Spring 2024 - 68

ACTIVITIES & DÉCOR
A tailgate is not just a means to watch the game - it's a community
celebration, Schwartz explained.
" The NFL's growing popularity has definitely influenced the
demand for tailgating products. Fans are seeking items that add fun
and function to their game day experience, " he said. " We predict
continued interest in portable gear. ... Tailgating is becoming a
social event in its own right, and we expect this trend to continue
in the coming years. "
A bestseller for Mad Man is the Beerdolier, a wearable beer holder,
because it " enables fans to keep their hands free for high-fives. "
When hosting a tailgate at home, the right setup is crucial in
setting the tone and getting spirits high.
9
8
10
ON-TREND APPAREL
Women make up one of the NFL's fastest-growing fanbases.
Offering game day apparel and accessories will engage them further
and enable them to watch the game in style.
Wholesaler Shiraleah, represented by Ivystone at Atlanta Market
and Las Vegas Market, launched a game day women's collection for
the on-trend sports fan.
" Now more than ever, we are seeing broader fashion trends
becoming applicable to the tailgate setting. Famous wives and
girlfriends of team members are setting the bar for stylish game day
looks, " said Joanna Klinedinst, marketing manager of Shiraleah.
" Girls aren't just wearing jerseys or a team T-shirt to games
anymore; everyone wants to add a fashionable flair to their team
spirit, whether that is in their clothing or with their accessories. "
Shiraleah approaches tailgating style by offering a range of
products that are versatile enough to be worn in multiple settings,
such as the Spectator Crossbody Bag with interchangeable straps.
68
SPRING 2024 GIFT SHOP® PLUS

Spring 2024

Table of Contents for the Digital Edition of Spring 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcase
Trend Report
Museums & More
Product Spotlights
Stationery Lookbook
Retailer Profile: Océanne
Display Inspiration: Dynamic Displays
Radiance, Redefined
Harvest & Halloween
Green-Living Essentials
Game-Changers
Spotlight Awards Voices
Retail Operations: Live Selling
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - 3
Spring 2024 - 4
Spring 2024 - 5
Spring 2024 - TOC 1
Spring 2024 - 7
Spring 2024 - TOC 2
Spring 2024 - 9
Spring 2024 - Contributors
Spring 2024 - 11
Spring 2024 - From the Editor
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - Showcase
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - 20
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Trend Report
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - 30
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - Museums & More
Spring 2024 - 36
Spring 2024 - 37
Spring 2024 - 38
Spring 2024 - 39
Spring 2024 - 40
Spring 2024 - 41
Spring 2024 - 42
Spring 2024 - Product Spotlights
Spring 2024 - Stationery Lookbook
Spring 2024 - 45
Spring 2024 - 46
Spring 2024 - 47
Spring 2024 - Retailer Profile: Océanne
Spring 2024 - 49
Spring 2024 - 50
Spring 2024 - Display Inspiration: Dynamic Displays
Spring 2024 - 52
Spring 2024 - 53
Spring 2024 - Radiance, Redefined
Spring 2024 - 55
Spring 2024 - 56
Spring 2024 - 57
Spring 2024 - Harvest & Halloween
Spring 2024 - 59
Spring 2024 - 60
Spring 2024 - 61
Spring 2024 - Green-Living Essentials
Spring 2024 - 63
Spring 2024 - 64
Spring 2024 - 65
Spring 2024 - Game-Changers
Spring 2024 - 67
Spring 2024 - 68
Spring 2024 - 69
Spring 2024 - Spotlight Awards Voices
Spring 2024 - 71
Spring 2024 - Retail Operations: Live Selling
Spring 2024 - 73
Spring 2024 - Event Calendar
Spring 2024 - 75
Spring 2024 - Industry & Trade Show News
Spring 2024 - 77
Spring 2024 - Ad Index
Spring 2024 - 79
Spring 2024 - Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 81
Spring 2024 - 82
Spring 2024 - 83
Spring 2024 - 84
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