Spring 2024 - 73
RETAIL OPERATIONS
Weaver said. " Give yourself time - four to six weeks
really of doing it at that same time consistently to really
gauge what your audience is going to be like. "
BE YOURSELF
There is no single right or wrong way to do live sales.
According to Weaver, your customers shop with you
because they like you, so it's all about building that
relationship with people just like you do in your brickand-mortar
store.
" They want to spend time with you. That's the whole
thing, " Weaver said. " Just be yourself, know that
you're not going to be perfect, and that you are going
to make mistakes sometimes. Just go with the flow
because that's what people want to see. "
Both active selling and passive selling can work
equally well when it comes to live selling. Weaver gave
the example of holding up a shirt and telling people
how it fits as active selling, while showing all the tools
needed before planting a specific plant as more passive
or educational selling.
The interactive nature of live video allows retailers
to showcase a wide variety of products, from clothes
to unique gift items to large home décor pieces in
a dynamic and engaging manner. The ability to set
shipping prices or encourage in-store pickup also
provides flexibility.
BE EFFICIENT
CommentSold has streamlined the live selling process
by offering integrated inventory management, fulfillment
services and multi-platform broadcasting capabilities.
" The cool thing about CommentSold is you can go live
on your website, the mobile app that we develop for you,
Facebook, Instagram and TikTok all at the same time, "
Weaver said. " It doesn't matter where your customers
hang out, you can hit them all at the same time. "
This type of service also sends real-time invoices,
helping eliminate much of the time retailers spend after
a live video and minimizing buyer's remorse.
" We all know that FOMO [fear of missing out] is a huge
part of shopping, especially retail shopping, so by the
time that you've gotten that invoice out four hours later ...
they might not see it till the next morning, " Weaver
said. " Then they're like 'I don't want that anymore,' and
you're going to lose that sale. "
Getting customers to buy when they're ready is key,
and with Generation Z and millennial shoppers driving
video commerce, they're going to be ready to buy for a
long time to come.
New from Wind River
We're thrilled to introduce the latest offerings from
Wind River® - our gorgeous new meditation
chimes (available in 2 convenient sizes), a
striking new black version of our popular
Festival® chimes, and of course, the
lively new color from our best selling
Corinthian Bells®, Sky Blue.
All are in stock and ready to ship.
Order yours today to bring them
to your store.
®
Wind River®
800-345-2530
windriverchimes.com
service@windriverchimes.com
GIFTSHOPMAG.COM 73
http://www.windriverchimes.com
http://www.GIFTSHOPMAG.COM
Spring 2024
Table of Contents for the Digital Edition of Spring 2024
TOC 1
TOC 2
Contributors
From the Editor
Showcase
Trend Report
Museums & More
Product Spotlights
Stationery Lookbook
Retailer Profile: Océanne
Display Inspiration: Dynamic Displays
Radiance, Redefined
Harvest & Halloween
Green-Living Essentials
Game-Changers
Spotlight Awards Voices
Retail Operations: Live Selling
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 1
Spring 2024 - 2
Spring 2024 - 3
Spring 2024 - 4
Spring 2024 - 5
Spring 2024 - TOC 1
Spring 2024 - 7
Spring 2024 - TOC 2
Spring 2024 - 9
Spring 2024 - Contributors
Spring 2024 - 11
Spring 2024 - From the Editor
Spring 2024 - 13
Spring 2024 - 14
Spring 2024 - 15
Spring 2024 - Showcase
Spring 2024 - 17
Spring 2024 - 18
Spring 2024 - 19
Spring 2024 - 20
Spring 2024 - 21
Spring 2024 - 22
Spring 2024 - 23
Spring 2024 - 24
Spring 2024 - 25
Spring 2024 - Trend Report
Spring 2024 - 27
Spring 2024 - 28
Spring 2024 - 29
Spring 2024 - 30
Spring 2024 - 31
Spring 2024 - 32
Spring 2024 - 33
Spring 2024 - 34
Spring 2024 - Museums & More
Spring 2024 - 36
Spring 2024 - 37
Spring 2024 - 38
Spring 2024 - 39
Spring 2024 - 40
Spring 2024 - 41
Spring 2024 - 42
Spring 2024 - Product Spotlights
Spring 2024 - Stationery Lookbook
Spring 2024 - 45
Spring 2024 - 46
Spring 2024 - 47
Spring 2024 - Retailer Profile: Océanne
Spring 2024 - 49
Spring 2024 - 50
Spring 2024 - Display Inspiration: Dynamic Displays
Spring 2024 - 52
Spring 2024 - 53
Spring 2024 - Radiance, Redefined
Spring 2024 - 55
Spring 2024 - 56
Spring 2024 - 57
Spring 2024 - Harvest & Halloween
Spring 2024 - 59
Spring 2024 - 60
Spring 2024 - 61
Spring 2024 - Green-Living Essentials
Spring 2024 - 63
Spring 2024 - 64
Spring 2024 - 65
Spring 2024 - Game-Changers
Spring 2024 - 67
Spring 2024 - 68
Spring 2024 - 69
Spring 2024 - Spotlight Awards Voices
Spring 2024 - 71
Spring 2024 - Retail Operations: Live Selling
Spring 2024 - 73
Spring 2024 - Event Calendar
Spring 2024 - 75
Spring 2024 - Industry & Trade Show News
Spring 2024 - 77
Spring 2024 - Ad Index
Spring 2024 - 79
Spring 2024 - Meet the Maker: Sara Fitzgerald O’Brien, Sara Fitz
Spring 2024 - 81
Spring 2024 - 82
Spring 2024 - 83
Spring 2024 - 84
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