DISPLAY INSPIRATION We design and collect inspiration for the store based on our personal tastes. The store's aesthetic evolves as our own personal aesthetics and tastes change. - Abby Hoppen-Albers, co-owner our talented vendors to showcase their own personal style, " HoppenAlbers said. The owners have found that having events at the store on a regular basis keeps traffic consistent. Events such as their Closet Clean Out, Sidewalk Sale and Flower Fest are customer favorites year after year. Promoting the events on their personal blogs and Instagram stories is one way customers find out about what is going on at the store. Owner Liz Marie Galvan frequently takes viewers on tours of the store on her Instagram account, @lizmariegalvan, for behind-thescene looks at styling the vignettes 134 SUMMER 2019 as well as her favorite products. Her 354,000 following is a testament to the hard work she and the entire team put into their social media. " We work really hard to be innovative and ahead of the trend and I think that attracts people to us, " Hoppen-Albers said. " It's an ever-evolving labor of love, " Vandyke said. " We couldn't have imagined that we would need to triple the size of our store after a year of being open but it was one of the best decisions we made. We love our space and it gives us a lot of room to play with and create new vignettes on a weekly basis to keep things fresh. "