Summer 2021 - 100

will likely continue to see upward trajectory this summer
as consumers return to the office and social events. "
COLORS, PATTERNS AND MATERIALS
In addition to the comfort zone, other women's boutique
apparel trends include the still popular tie dye, a carryover
from last year, and prints, such as leopard and camo.
Today's patterns are not subtle - they are bold and big,
beautiful and vibrant, said Fowler, such as Montserrat
leaves. " These patterns are big and add a level of
sophistication, " she said.
Huchtons-Harper agreed, adding that patterns like
florals and bright, sunny colors reflect a hope-fueled
world. However, neutrals are in as well, perhaps providing
a tempered balance to the bold colors.
" I'm still seeing tie dye, but it seems to be a more refined
tie dye; it's more carefully applied, like just at the bottom
of a black dress, " said Fowler. She is also seeing some
pieces in traditional camo colors but others in more muted
colors, like pale gray.
Reflecting today's cozy-chic styles, Fruchtman said that
chenille is one of this season's most trendy materials.
Sustainable shopping practices are also important to
consumers and brands, said Hamilton. Moran confirmed,
stating that clothing or footwear with upcycled materials
is trending.
Moran added that " Made in the USA'' is also of great
interest to consumers, as is sun-protective clothing. Retro
styles from the 70s and 80s are coming around again,
including old band T-shirts and retro graphics.
Perhaps reflecting optimism of the " new world, "
statement jewelry is picking back up, including earrings as
well as layered gold jewelry. " Footwear is also extremely
important, especially comfort sandals that have decorative
elements, " said Huchtons-Harper.
Trending accessories, said Moran, include neoprene
materials for handbags as well as guitar straps on crossbody
bags; Hamilton added that scrunchies and scarves
top the list of popular accessories.
MEETING CONSUMER DEMAND
For her Florida customers, Fowler stocks many dresses,
perfect for the tropical temperatures. Consumers wear
them with casual sneakers or dress them up a bit with
sandals.
" For us we have focused on comfortable clothes and
matching sets. Now we are focusing on dresses. For a
while, we were selling pjs like crazy that can transition
to the grocery store where you feel like you don't need
to change. As we venture out of that, we are focusing on
casual dresses, " she said.
To keep the majority of consumers happy, versatility
is key. " Customers are looking for closet staples that
can be dressed up and dressed down. We say, if you can
wear it three different ways, then it's a must- have, " said
100 SUMMER 2021 GIFT SHOP® PLUS
Above: The Elsie and Zoey
Dusty Rose Floral Hanky
Hem Convertible Skirt/
Dress. Howard's Inc. Circle
337. Right: Camo Canvas
Ruffle Jacket. Mud Pie.
Circle 338.
The Simply Southern lightweight running shorts feature
an elastic waistband, drawstring front closure and silicone
Simply Southern SS Patch. Circle 336.
Summer 2021

Table of Contents for the Digital Edition of Summer 2021
