Summer 2021 - 105

For babies, Zagar is selling bamboo; the fabric is
popular for its moisture wicking properties, among other
benefits. " Parents love bamboo for their minis because it is
sustainable and actually gets softer as the fabric is washed.
It's a very soft and breathable fabric and being organic it's
said to be better for sensitive skin, " she said.
Zagar does not sell as many clothes for boys, though she
does carry both tie dye and graphic Ts.
For kids, Mud Pie features layering pieces like vests,
jackets and shackets. Fruchtman said that denim for kids
is popular, along with " ...fantastic fall florals, foxes, bears,
corduroy, camo, dinosaurs and leopard. "
For the youngest of consumers, minimal design, soft,
subdued hues and gender neutral dominate. " The desire
for gender neutral colors and styles has overtaken this
category. Earthen hues of neutrals and browns with
little pops of subdued colors have been the most popular
for us. Rainbows continue to be strong and we have
included a number of colorways in our line and have
added a handknit sweater with rainbow pockets for this
coming fall, " said Carol Lavinthal, CEO of Huggalugs, a
children's hats and sweater manufacturer headquartered
in Washington.
Newborn sizing has also been popular for Huggalugs,
driven by the desire for new parents to post pictures
of their newborns in the trendiest clothing. Handknit
sweaters with coordinating hats have been popular for
Earthen hues of neutrals and browns are popular for children's
hats and sweater manufacturer Huggalugs. Circle 341.
them along with such designs as forest and T-rex hats.
" Very seldom are people buying for their own kids, "
said Moran, advising that if a store carries baby clothes, it
should be giftable. Custom clothing for children is spiking;
Moran said that since retailers want to be unique, offering
custom clothes will help them to stand out.
Circle 411
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Summer 2021

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