Summer 2021 - 118

DISPLAY INSPIRATION
Splendid DISPLAYS
Merchandising is a creative skill that captures attention and sales
BY JULIE MCCALLUM &
DEBBIE EISELE
Editors
A
1
rtful displays from our featured retailers prove
to be a great source of inspiration to Gift Shop
Plus readers. We've rounded up some of our
favorites from the last year to share with you.
USE OF THE UNEXPECTED
Using the unexpected item to enhance or create
a display captures shoppers' attention.
Adventures in Paradise Outfitters, located in Sanibel
Island and St. Petersburg, Florida, creates a warm,
friendly environment with family heirlooms that tell a story,
like this wooden canoe.
FEATURE CUSTOM
If stores are in a region that tourists are known to visit,
retailers can help sales by creating displays that feature
customized merchandise.
SEASONAL OFFERINGS
Each season offers an opportunity to sell products,
across categories. Group themed items together in a
cohesive way to show customers how they can create the
look and feel in their own homes.
2
Big Cedar Lodge in Springfield, Missouri is surrounded
by the natural beauty of the Ozark Mountains. The
product mix in The Shoppe reflects the rustic luxury of the
resort as seen in this well-layered display of home décor that
makes a cohesive visual statement.
THEMED MERCHANDISE
By creating themed displays, you create
selling
opportunities offering the same motif in several different
categories. Accessories that complement the theme can
be interspersed throughout the display for added interest.
3
Just Picked Gifts, a retailer located in Yarmouth
Port, Massachuttes, creates displays that pull double
duty! This one features locally made items as well as
themed offerings.
COMMEMORATIVE PRODUCTS
Highlight
special
product offerings.
4
Mohonk Mountain House, located in New York, is a resort
that celebrated 150 years by offering a puzzle and other
products featuring the anniversary in its retail stores.
SIGNAGE & LIGHTING
Natural light and signage all play a prominent role in
highlighting merchandise.
GO BOLD
Kick up the holiday season with a glimpse of whimsy
along with the traditional array of items.
5
The Glitterville Studio in Knoxville, Tennessee features a
fantastical and fun array of whimsical home and holiday
décor. Owner Stephen Brown has a passion for creating
holiday magic and the flagship store of his Glitterville brand
is the perfect place to showcase his sparkle!
INCLUDE THE MEN
Remember, not all merchandise is for the ladies!
Attract men, and women shopping for them, by creating
a masculine look.
OFFER GIFT SOLUTIONS
Create a curated mix that can offer shoppers a solution
for a specific person on their shopping list, such as a plant
lover or gardener.
6
The Lewis Ginter Botanical Garden grouped several
complementary items together to create a gifting
solution for customers who have a gardener on their
shopping list. Other displays in the store also reflect themed
displays with a mix of merchandise to help cross-sell.
WHITE BACKGROUND
For instant intrigue, use white in small space retail to
help brighten up the look and for displays that hold bold
colors - white will make those hues pop!
Visit www.giftshopmag.com for more SPLENDID DISPLAY photos.
118 SUMMER 2021 GIFT SHOP® PLUS
anniversaries with customized
http://www.giftshopmag.com
Summer 2021

Table of Contents for the Digital Edition of Summer 2021
