Summer 2021 - 16

Inspiring well-being and positive energy
A
dramatic arch of stars glittering in
brilliant colors drew buyers into
the Gifts of Nature showroom
at Last Vegas Market in April 2021.
Beneath that swath of colors, the brands
represented in the showroom, all have one
thing in common: intention.
Unlike traditional gift offerings, Gifts of
Nature's product lines are more thoughtful.
" It's not just a coffee cup. It's a necklace to
help you deal with your stress, a magnet
made from sustainable wood, " said
Andrew Knapp, the Las Vegas showroom
manager at Gifts of Nature. Knapp takes
each line and sets it in a backdrop of natural
elements like greenery, salvaged wood,
stone. Knapp's aim is to bring the comfort
of the outdoors inside to show off natural
products without distraction. Knapp blends
empty spaces with art and hand-painted
murals to create a cozy, intimate space for
buyers.
While those new to Gifts of Nature
might walk in for the dazzling displays
Knapp creates, they stay for the variety of
products; the lines are designed to work
together to be able to stock an entire store
in some cases. Buyers find inspiration in
Knapp's creative merchandising and find
their customers' new favorite products in
the process.
SEEKING POSITIVE ENERGY
John Brown, president and owner of
Gifts of Nature, approaches the search
for new lines with intention, seeking out
products that promote positive energy
or relaxation. " We cover every category
16 SUMMER 2021 GIFT SHOP® PLUS
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I would have if I had a retail store, providing
the best options in each category, " Brown
said. The unique lines that Gifts of Nature
represents include in-demand products like
crystals, candles and incense, plus jewelry,
home décor, clothing, all from many fair
trade or American-made product lines.
Many products are targeted toward
spiritual practices and some are included
so that Brown can give a fresh line a chance
to be seen by a wide variety at market, and
ultimately Brown says that Gifts of Nature
" is instrumental in vendor success. " All
of these lines are able to be sold at high
margins and are products that tend to
move fast in a retail setting.
SELLING INSPIRATION
Coming off of a successful Las Vegas
Market in April, the Gifts of Nature team
reflected on the energy of the showroom
and the top sellers.
While staples such as jewelry, sage and
incense are always perennial favorites with
Gifts of Nature's returning buyers, candles
such as the line from Benjamin International,
which includes a crystal pendant, were
wildly popular in April. According to Grace
Demnianiuk, vice president at Gifts of
Nature, a line of chakra candles from Aloha
Bay was a top seller as well. The bold shades,
essential oil scents and inspiring messaging
draws and keeps the eye on this line.
Another buyer favorite was Silver Sparrow,
a line of fashion jewelry that mimics materials
found in nature, such as water or wood, foliage
and florals, made by Michele Underwood.
" Michele's vision and positive energy really
shows in the art she does through jewelry, "
Demnianiuk said.
The Gifts of Nature showroom also carries
a wide variety of products with price points
that can tempt any retailer. Including highend
clean-burning fragrances that luxury
spas prefer. Incense and essential oils have
high margins and generally have some
of the most rapid sell-through date of any
gift category.
Crystals are always a favorite of buyers,
and " Rocks are hot! " Brown said.
EXPANDED SPACE
Big things are happening in the Gits
of Nature showroom. The 4,000-squarefoot
showroom wasn't big enough to
show off all of the products from all of the
lines represented,
so GON is
currently
working on designing and constructing an
expansion. For the August market, Gifts of
Nature will show off more in over double the
space. With a 10,000-square-foot expanded
showroom, Knapp hopes to bring luxury
into the space and continue to show off key
merchandising ideas and design in largerscale
displays, truly showcasing everything
that the rep group offers.
To make an appointment with the Gifts
of Nature team for the August Las Vegas
Market and their expansion's grand
opening, visit giftsofnaturethestore.com
or call 800-733-7783.
To learn more about the brands
Gifts of Nature represents, visit
giftsofnaturethestore.com.
Circle 361
http://www.giftsofnaturethestore.com http://www.giftsofnaturethestore.com
Summer 2021

Table of Contents for the Digital Edition of Summer 2021
