Summer 2021 - 84
BEHIND THE SCENES: 9/11 MEMORIAL & MUSEUM STORE
Some of our vendors are able to
produce things on a more frequent or
as-needed basis, which also allows
us to test products in small quantities
before we determine if we want to
place larger orders.
- Gennady Zaritsky, vice president of
retail and café
All merchandise has a story that ties it to
the 9/11 events and is curated to reflect the
museum's special exhibits.
Although the store does not typically
offer custom merchandise in the gift
shop, Zaritsky shared that it will provide
custom offerings for internal initiatives,
such as a board of trustees meeting or its
annual 5K. " We work with teams across
our institution and handle the custom
merchandise process from design to
ordering, " he said.
When asked if there was ever a successful
product that surprised him, he shared: " I
think the biggest surprise continues to be
our silicone bracelets. We started off with
two styles many years ago and now we
have several designs including the logos of
the Memorial & Museum, FDNY, NYPD,
and Love Is Stronger Than Hate. "
ORDERING
When it comes to stocking the shelves,
Zaritsky said he works with amazing
vendors that truly understand their
specific needs. " Since we don't have a
84 SUMMER 2021 MUSEUMS&MORE
warehouse, or much retail storage space in
the museum, we work with them in a few
ways, " he said. The method he developed
breaks down his orders with yearly,
monthly and as-needed projections.
Under the yearly projections model,
Zaritsky notifies vendors what he thinks
the store will
sell within a year. The
vendors will produce the merchandise
and allow the items to be picked up on a
monthly basis.
For monthly projections, Zaritsky
emphasized that he maintains a two
to three month advance notice " so the
vendor has enough time to produce "
and then the store will continue with a
monthly pick-up schedule.
As-needed ordering is Zaritsky's favorite.
" Some of our vendors are able to produce
things on a more frequent or as-needed
basis, which also allows us to test products
in small quantities before we determine if
we want to place larger orders. "
Sourcing is also completed through
some shows: NY NOW, MSA Forward
and the Las Vegas Gift Souvenir & Resort
Gift Show.
DISPLAYS
The displays at the 9/11 Memorial
& Museum Gift Shop are rotated
approximately three to four times per year.
On occasion, displays will be changed
more frequently to accommodate new
merchandise that needs to be in the
spotlight.
The organization's mission is also
reflected in the merchandise displays. " We
do our part to carry out that mission by
educating our guests and sharing these
inspiring stories. This is our goal and our
inspiration when working on our displays,
as each mug, t-shirt, keychain, book or
keepsake has a story related to the events
of 9/11, the Memorial & Museum, or the
city of New York, " he detailed.
Summer 2021
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