Summer 2021 - 96

GeoCentral expanded its collection. Crystals are among
the fastest growing categories.
Lion Brand Yarn Company offers this lime green yarn that
helps to raise funds and awareness for partner charity
MentalHealth America. Circle 334.
generates awareness via the donation and distribution of
knit hats during National Bullying Awareness Month in
October.
" Our vision is to create a more colorful, connected,
comforting and caring world. We see no better way to do
that than inspiring people to take care of themselves and
others, " concluded Blumenthal.
CRYSTALS AND STONES
For more than 40 years, Ohio-based GeoCentral has
been celebrating nature and transforming its bounty into
jewelry and home décor. Its collection includes crystals,
rocks and holistic gemstones. Every item is curated to
deliver positive energy.
" Mindful living focuses on practicing awareness,
reflection and acceptance, " explained Megan Giese, vice
president, creative and strategic operations, GeoCentral.
Due to an upturn in consumer interest in self-care,
" Crystals are thought to hold various properties. They
can help with relaxation, meditation and intention
setting, " said Giese. Many of GeoCentral's recent launches
support mindfulness as part of a daily self-care ritual.
Its best-selling Healing Stones collection offers 12
sparkling, pocket-sized stones. Among them is clear
quartz, which promotes balance.
The packaging highlights information about each crystal
and its affiliated property, and includes traditional healing
practices. The box, which dons a contemporary redesign,
offers tips on how to cultivate calm.
For 2021, GeoCentral introduced Meditation Stones,
which encourage the practice of meditating while using
crystals. The set includes seven stones from rose quartz,
which radiates calmness and self-love to sandstone, which
enhances creativity and eases mental distractions.
Giese encourages retailers to display the collections with
the boxes open to enable customers to view the crystals.
She also suggests merchandising loose crystals with
packaged crystals.
GEMS & BAUBLES
Natural gemstones have been a focus of Bella Vita
Jewelry since its debut in 2008. The company, based in
Little Rock, Arkansas, also operates its own retail shop.
Circle 406
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Table of Contents for the Digital Edition of Summer 2021

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