Summer 2021 - 98

Casual Chic
Cozy and comfortable apparel steps up and out
BY HILARY DANINHIRSCH
Contributing Writer
T
he country is in flux right now, transitioning
from a pandemic state of life to a gradual
recovery. Some consumers are tiptoeing back
into life while others are driving full speed ahead. Now
that consumers finally have places to go and people to
see, the apparel industry is beginning to rebound.
Some trends in women's apparel are holdovers from
last year, but with hope and rebirth on the horizon, new
trends are cropping up as well.
THE FOUR CS: COZY, COMFORTABLE, CHIC AND CASUAL
Loungewear and cozy apparel dominated the industry
in 2020 and for good reason: the home was the new office,
and consumers dressed accordingly.
" It was a growing trend, then COVID really skyrocketed
the trend in comfortable clothes. The feel of the fabric has
98 SUMMER 2021 GIFT SHOP® PLUS
to be super soft, super comfortable, " said Tamara Moran,
owner of Coral Crab, a new rep group focused primarily
on women-owned businesses; her lines are geared toward
the coastal resort community.
Though the world is steadily opening up, comfy and cozy
leisure-wear and sleepwear still dominate, particularly
styles that can be worn out of the house.
" We saw a huge influx of demand when the country first
started to shut down, and so many people started to work
from home. Our demand is still higher than it was prior to
the pandemic, even though a lot of people are starting to go
back into the office, " said Wade Olsen, director of marketing
at LazyOnes, a pajama manufacturer based in Utah.
Delia Fowler, owner of Loli & The Bean in Tallahassee,
Florida, agrees that cozy, casual clothing is still going
to sell, if not stepped up a notch. " Our whole dynamic

Summer 2021

Table of Contents for the Digital Edition of Summer 2021

Summer 2021 - 1
Summer 2021 - 2
Summer 2021 - 3
Summer 2021 - 4
Summer 2021 - 5
Summer 2021 - 6
Summer 2021 - 7
Summer 2021 - 8
Summer 2021 - 9
Summer 2021 - 10
Summer 2021 - 11
Summer 2021 - 12
Summer 2021 - 13
Summer 2021 - 14
Summer 2021 - 15
Summer 2021 - 16
Summer 2021 - 17
Summer 2021 - 18
Summer 2021 - 19
Summer 2021 - 20
Summer 2021 - 21
Summer 2021 - 22
Summer 2021 - 23
Summer 2021 - 24
Summer 2021 - 25
Summer 2021 - 26
Summer 2021 - 27
Summer 2021 - 28
Summer 2021 - 29
Summer 2021 - 30
Summer 2021 - 31
Summer 2021 - 32
Summer 2021 - 33
Summer 2021 - 34
Summer 2021 - 35
Summer 2021 - 36
Summer 2021 - 37
Summer 2021 - 38
Summer 2021 - 39
Summer 2021 - 40
Summer 2021 - 41
Summer 2021 - 42
Summer 2021 - 43
Summer 2021 - 44
Summer 2021 - 45
Summer 2021 - 46
Summer 2021 - 47
Summer 2021 - 48
Summer 2021 - 49
Summer 2021 - 50
Summer 2021 - 51
Summer 2021 - 52
Summer 2021 - 53
Summer 2021 - 54
Summer 2021 - 55
Summer 2021 - 56
Summer 2021 - 57
Summer 2021 - 58
Summer 2021 - 59
Summer 2021 - 60
Summer 2021 - 61
Summer 2021 - 62
Summer 2021 - 63
Summer 2021 - 64
Summer 2021 - 65
Summer 2021 - 66
Summer 2021 - 67
Summer 2021 - 68
Summer 2021 - 69
Summer 2021 - 70
Summer 2021 - 71
Summer 2021 - 72
Summer 2021 - 73
Summer 2021 - 74
Summer 2021 - 75
Summer 2021 - 76
Summer 2021 - 77
Summer 2021 - 78
Summer 2021 - 79
Summer 2021 - 80
Summer 2021 - 81
Summer 2021 - 82
Summer 2021 - 83
Summer 2021 - 84
Summer 2021 - 85
Summer 2021 - 86
Summer 2021 - 87
Summer 2021 - 88
Summer 2021 - 89
Summer 2021 - 90
Summer 2021 - 91
Summer 2021 - 92
Summer 2021 - 93
Summer 2021 - 94
Summer 2021 - 95
Summer 2021 - 96
Summer 2021 - 97
Summer 2021 - 98
Summer 2021 - 99
Summer 2021 - 100
Summer 2021 - 101
Summer 2021 - 102
Summer 2021 - 103
Summer 2021 - 104
Summer 2021 - 105
Summer 2021 - 106
Summer 2021 - 107
Summer 2021 - 108
Summer 2021 - 109
Summer 2021 - 110
Summer 2021 - 111
Summer 2021 - 112
Summer 2021 - 113
Summer 2021 - 114
Summer 2021 - 115
Summer 2021 - 116
Summer 2021 - 117
Summer 2021 - 118
Summer 2021 - 119
Summer 2021 - 120
Summer 2021 - 121
Summer 2021 - 122
Summer 2021 - 123
Summer 2021 - 124
Summer 2021 - 125
Summer 2021 - 126
Summer 2021 - 127
Summer 2021 - 128
Summer 2021 - 129
Summer 2021 - 130
Summer 2021 - 131
Summer 2021 - 132
Summer 2021 - 133
Summer 2021 - 134
Summer 2021 - 135
Summer 2021 - 136
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com