Summer 2021 - 99

Buyers peruse the unique pieces at
Before You Collection showroom
in the Dallas Market Center. Photo
courtesy of Dallas Market Center.
of work has changed and what is acceptable to wear to
work in general. We've gotten to a point where there is
no return - as our whole lives have shifted, so has our
clothing, " she said.
To this end, Fowler still sells casual top and bottom sets
that aren't necessarily pajamas but are still acceptable
enough to wear out of the house and still would be
classified as comfy-casual. " Above that step you still
have very soft, comfortable cotton shirts, and tiered maxi
dresses with a full cut that are not constricting. Everything
seems to be based on comfort. I am running half and half
with people staying home or people going out - that is
what they are bringing to the counter, " added Fowler.
Ellen Fruchtman, director of public relations for Mud
Pie, a lifestyle brand and manufacturer of gifts and apparel,
agreed that consumers are looking for elevated comfort:
chic, yet relaxed silhouettes in forgiving fabrics and styles.
" These looks are the perfect bridge between work from
home and back-to-the-office, back-to-school and backto-life, "
she said.
Amy Huchtons-Harper,
vice president
of
retail
development, Dallas Market Center, agreed, pointing out
that there are two paths: the comfort and leisure path
on one side and the dressier social side on the other.
" Athleisure remains strong but social re-entry is driving
sales as is the seasonal shift to warmer weather. We think
consumers are ready to get dressed again and are feeling
hopeful again. "
Anjarae Hamilton, head of apparel at Faire, an online
wholesale marketplace for retailers and brands, said,
" While loungewear and athleisure will continue to be an
important and popular category, dress and luxury wear
GIFTSHOPMAG.COM 99

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Summer 2021

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