Summer 2022 - 118

RETAIL OPERATIONS
SEO
REMAINS
IMPORTANT
Retailers can ensure websites are up-to-date and
appear alongside competition in searches
T
oday, companies aren't
just competing with
local competition.
Online
companies of all sizes are trying to
take a piece of your industry's pie,
and it is up to you to stay relevant
in an increasingly diverse landscape.
One way companies can gain new
customers or regain those they've
lost to the online giants is through
ensuring their websites are up to
date for search engine optimization,
or SEO.
SEO is
a buzzword throughout
business. It feels complicated, but it
can be easier to comply than it may
seem. SEO helps websites improve
their search page ranking. This means
that if the rules are followed, they will
help your website move higher on the
search results page, giving a much
higher likelihood that your website
118 SUMMER 2022 GIFT SHOP® PLUS
will appear alongside other online
retailers as well as your brick-andmortar
competition.
And that's important for a few
key reasons. Updated SEO enables
more detail - hours, a photo of your
storefront or company, and key
sections of your website - to appear
with Google search results. Since
Google has 88% of the search engine
market share in North America, it
is imperative that your results on
Google search look great.
A well-thought-out social media
strategy is also important. Social
platforms that direct traffic to your
website also help improve your
Google rankings. According to
eMarketer, 90.4% of millennials,
77.5% of Generation X and 48.2% of
baby boomers are active social media
users, making social media a portion
BY JOE TACOSIK
Contributing Writer
of your advertising and marketing
campaign that can't be ignored. And
you don't necessarily need to be a
web designer to fix some of the issues
that might be putting you on the third
or fourth page of a search.
MAKE SEO WORK FOR YOU
Stop keyword stuffing. A decade
ago, the habit of including search
terms both as a list on the homepage
and within the code was all the rage.
We used to have to tell Google what
we were about via listing keywords.
However, that's something that
actually will " downrank " your
website in results. Downranking is
just what it sounds like - it lowers
your position on the search results
and might push you to later pages -
and it's exactly the opposite of what
your business needs.

Summer 2022

Table of Contents for the Digital Edition of Summer 2022

Summer 2022 - 1
Summer 2022 - 2
Summer 2022 - 3
Summer 2022 - 4
Summer 2022 - 5
Summer 2022 - 6
Summer 2022 - 7
Summer 2022 - 8
Summer 2022 - 9
Summer 2022 - 10
Summer 2022 - 11
Summer 2022 - 12
Summer 2022 - 13
Summer 2022 - 14
Summer 2022 - 15
Summer 2022 - 16
Summer 2022 - 17
Summer 2022 - 18
Summer 2022 - 19
Summer 2022 - 20
Summer 2022 - 21
Summer 2022 - 22
Summer 2022 - 23
Summer 2022 - 24
Summer 2022 - 25
Summer 2022 - 26
Summer 2022 - 27
Summer 2022 - 28
Summer 2022 - 29
Summer 2022 - 30
Summer 2022 - 31
Summer 2022 - 32
Summer 2022 - 33
Summer 2022 - 34
Summer 2022 - 35
Summer 2022 - 36
Summer 2022 - 37
Summer 2022 - 38
Summer 2022 - 39
Summer 2022 - 40
Summer 2022 - 41
Summer 2022 - 42
Summer 2022 - 43
Summer 2022 - 44
Summer 2022 - 45
Summer 2022 - 46
Summer 2022 - 47
Summer 2022 - 48
Summer 2022 - 49
Summer 2022 - 50
Summer 2022 - 51
Summer 2022 - 52
Summer 2022 - 53
Summer 2022 - 54
Summer 2022 - 55
Summer 2022 - 56
Summer 2022 - 57
Summer 2022 - 58
Summer 2022 - 59
Summer 2022 - 60
Summer 2022 - 61
Summer 2022 - 62
Summer 2022 - 63
Summer 2022 - 64
Summer 2022 - 65
Summer 2022 - 66
Summer 2022 - 67
Summer 2022 - 68
Summer 2022 - 69
Summer 2022 - 70
Summer 2022 - 71
Summer 2022 - 72
Summer 2022 - 73
Summer 2022 - 74
Summer 2022 - 75
Summer 2022 - 76
Summer 2022 - 77
Summer 2022 - 78
Summer 2022 - 79
Summer 2022 - 80
Summer 2022 - 81
Summer 2022 - 82
Summer 2022 - 83
Summer 2022 - 84
Summer 2022 - 85
Summer 2022 - 86
Summer 2022 - 87
Summer 2022 - 88
Summer 2022 - 89
Summer 2022 - 90
Summer 2022 - 91
Summer 2022 - 92
Summer 2022 - 93
Summer 2022 - 94
Summer 2022 - 95
Summer 2022 - 96
Summer 2022 - 97
Summer 2022 - 98
Summer 2022 - 99
Summer 2022 - 100
Summer 2022 - 101
Summer 2022 - 102
Summer 2022 - 103
Summer 2022 - 104
Summer 2022 - 105
Summer 2022 - 106
Summer 2022 - 107
Summer 2022 - 108
Summer 2022 - 109
Summer 2022 - 110
Summer 2022 - 111
Summer 2022 - 112
Summer 2022 - 113
Summer 2022 - 114
Summer 2022 - 115
Summer 2022 - 116
Summer 2022 - 117
Summer 2022 - 118
Summer 2022 - 119
Summer 2022 - 120
Summer 2022 - 121
Summer 2022 - 122
Summer 2022 - 123
Summer 2022 - 124
Summer 2022 - 125
Summer 2022 - 126
Summer 2022 - 127
Summer 2022 - 128
Summer 2022 - 129
Summer 2022 - 130
Summer 2022 - 131
Summer 2022 - 132
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com