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DESTINATION: VIRGINIA MUSEUM OF FINE ARTS
where they are and read how they want to be interacted with; for
example, we always greet/welcome a guest, but if it is obvious that
they would really like to have some solo shopping time, we tailor
our re-approach to them. "
The retail team is well-informed on all the museum's exhibitions,
programs and menus that are available and it helps provide visitors
with a positive customer experience. " As previously mentioned,
we are often a first stop for visitors, so we see that interaction
as a chance to make people feel comfortable making their way
The gift shop extends the mission of VMFA through its product offerings.
around the museum. Hopefully guests remember the hospitality
we served and they return before leaving, " she shared.
Gourley detailed that the VFMA store has been " the best place to
grow professionally. " Her previous experience with the corporate
retail environment differed in terms of flexibility in sourcing and
merchandising. She described that she enjoys selecting a product
at market, displaying that product in the store, and watching
customers' reactions. For Gourley, the entire process - from start
to finish - is a great experience.
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Summer 2022

Table of Contents for the Digital Edition of Summer 2022

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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