Summer 2022 - 80

RETAILER PROFILE
for purchase. Norrell said that using a color story for
displays works best for her. Additionally, she utilizes flat
lays and mannequins to create displays with a full luxe
look from " top to bottom. "
Norrell utilizes her social media acumen to spread
the word about the boutique and to drive its sales. She
photographs various outfits and posts frequently on social
media. " Generally, whatever we post on social media sells
out by the end of the day. We do all short-runs, so once
it is gone...it's gone, " Norrell detailed. " It is a lot of fun! "
" Today, I grouped three mannequins together to
give people a different perspective on what works well
together, " she said. By grouping outfits, it provides a way
for customers to visualize how a variety of color palettes
work well together, she emphasized.
All of the merchandise is primarily sourced through
in-person markets, such as Atlanta Market, NY NOW and
Dallas Market. Norrell said she enjoys going to market
so she can see the merchandise and have that tactile
experience. Also, she noted that attending markets is
important for her to connect and build relationships
with suppliers.
Since Studio Luxe Boutique opened only months prior to
the start of the pandemic, she wasn't familiar with what
" normal " retail operations were like. " I don't see (the
pandemic) as a challenge - it is more of an opportunity, "
Accessories are displayed in an artistic, easy to peruse way.
she emphasized. Her positivity, the store's focus on an
amazing retail experience and the beautiful luxe offerings
has resonated with customers and keeps them coming
back for more.
Circle 360
80 SUMMER 2022 GIFT SHOP® PLUS

http://doorcountycoffeewholesale.com

Summer 2022

Table of Contents for the Digital Edition of Summer 2022

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
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