Summer 2023 - 68

Selling
Christmas
20 tips to drive fourth-quarter sales
BY SARAH SCHWARTZ
Contributing Editor
W
hile the 2022 holiday season fell short of the
forecast from the National Retail Federation
(NRF), the news was not all bad. Total 2022
holiday retail sales from November to December - including
online and other non-store sales - were up 5.3% over 2021
to $936.3 billion. The organization cited historic levels of
inflation and interest rate hikes as potential culprits.
" We knew it could be touch-and-go for final holiday
sales given early shopping in October that likely pulled
some sales forward, plus price pressures and cold, stormy
weather, " said Jack Kleinhenz, chief economist for NRF.
" The pace of spending was choppy, and consumers may
have pulled back more than hoped, but these numbers
show they navigated a challenging, inflation-driven
environment reasonably well. "
Online sales emerged as the star, up 9.5% over November
and December 2021. In this environment, little choices make
big impacts. So, I queried several retailers to find out what
worked for them in '22 - and a glimpse of their '23 plans.
PLANNING, AND PRE-PLANNING
1. Look to the past. Jennifer Luna, owner & CEO of Paper
Luxe, informed by her experiences over the past two years,
responded accordingly. " In 2021, customers shopped very
early and often as there was a sense of scarcity due to supply
chain issues. In 2022, everyone waited until the last couple
weeks, and then panic shopped. We're really hoping to
encourage customers to shop earlier by holding strategic
sales and workshops as early as October! "
Top: A letter to Santa station was a popular part of Urbanic's
" Sweet Friday. " Photo courtesy of Urbanic. Middle: Paper
Luxe offers mixes and books for the home mixologist. Photo
courtesy of Paper Luxe. Bottom: Giftwrapping is a specialty at
Urbanic. Photo courtesy of Urbanic.
68 SUMMER 2023 GIFT SHOP® PLUS

Summer 2023

Table of Contents for the Digital Edition of Summer 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Tangible Memories
Embracing Individuality
Retailer Profile: Kingfisher Road
Selling Christmas
Purposeful Purchases
Summer Introductions
Display Inspiration: A 'Love Letter' to the Artists
Retail Operations: Email Marketing
Legal Corner: Artificial Intelligence
Retail Chat: 5 Minutes With... Sarah Mount
Product Spotlight
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 1
Summer 2023 - 2
Summer 2023 - 3
Summer 2023 - 4
Summer 2023 - 5
Summer 2023 - Table of Contents 1
Summer 2023 - 7
Summer 2023 - Table of Contents 2
Summer 2023 - 9
Summer 2023 - 10
Summer 2023 - 11
Summer 2023 - From the Editor
Summer 2023 - 13
Summer 2023 - 14
Summer 2023 - 15
Summer 2023 - Showcases
Summer 2023 - 17
Summer 2023 - 18
Summer 2023 - 19
Summer 2023 - 20
Summer 2023 - 21
Summer 2023 - 22
Summer 2023 - 23
Summer 2023 - 24
Summer 2023 - 25
Summer 2023 - 26
Summer 2023 - 27
Summer 2023 - 28
Summer 2023 - Trend Report
Summer 2023 - 30
Summer 2023 - 31
Summer 2023 - 32
Summer 2023 - 33
Summer 2023 - 34
Summer 2023 - 35
Summer 2023 - 36
Summer 2023 - 37
Summer 2023 - 38
Summer 2023 - 39
Summer 2023 - 40
Summer 2023 - 41
Summer 2023 - 42
Summer 2023 - 43
Summer 2023 - 44
Summer 2023 - Museums & More
Summer 2023 - 46
Summer 2023 - 47
Summer 2023 - 48
Summer 2023 - 49
Summer 2023 - 50
Summer 2023 - 51
Summer 2023 - 52
Summer 2023 - 53
Summer 2023 - 54
Summer 2023 - 55
Summer 2023 - Tangible Memories
Summer 2023 - 57
Summer 2023 - 58
Summer 2023 - 59
Summer 2023 - Embracing Individuality
Summer 2023 - 61
Summer 2023 - 62
Summer 2023 - 63
Summer 2023 - 64
Summer 2023 - 65
Summer 2023 - Retailer Profile: Kingfisher Road
Summer 2023 - 67
Summer 2023 - Selling Christmas
Summer 2023 - 69
Summer 2023 - 70
Summer 2023 - 71
Summer 2023 - 72
Summer 2023 - 73
Summer 2023 - 74
Summer 2023 - 75
Summer 2023 - Purposeful Purchases
Summer 2023 - 77
Summer 2023 - 78
Summer 2023 - 79
Summer 2023 - 80
Summer 2023 - 81
Summer 2023 - Summer Introductions
Summer 2023 - 83
Summer 2023 - 84
Summer 2023 - 85
Summer 2023 - 86
Summer 2023 - 87
Summer 2023 - Display Inspiration: A 'Love Letter' to the Artists
Summer 2023 - 89
Summer 2023 - Retail Operations: Email Marketing
Summer 2023 - 91
Summer 2023 - 92
Summer 2023 - 93
Summer 2023 - Legal Corner: Artificial Intelligence
Summer 2023 - 95
Summer 2023 - Retail Chat: 5 Minutes With... Sarah Mount
Summer 2023 - 97
Summer 2023 - 98
Summer 2023 - 99
Summer 2023 - Product Spotlight
Summer 2023 - 101
Summer 2023 - 102
Summer 2023 - 103
Summer 2023 - 104
Summer 2023 - 105
Summer 2023 - Event Calendar
Summer 2023 - 107
Summer 2023 - Industry & Trade Show News
Summer 2023 - Ad Index
Summer 2023 - Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 111
Summer 2023 - 112
Summer 2023 - 113
Summer 2023 - 114
Summer 2023 - 115
Summer 2023 - 116
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com