Summer 2023 - 72

Prepackaged gift boxes filled with sweet treats like
these make perfect grab and go gifts. Photo courtesy
of Paper Luxe.
for other local artists so they can get additional exposure,
while we can meet their biggest fans. "
12. Think big. Pink Olive extended the SBS weekend
into a five-day shopping event, offering a discount for all
five days and a goodie bag incentive on Saturday. " Our
customers appreciate the little things, and who doesn't
want something free? " Kang asked. " It's all about that
in-person connection and personalized experience. "
THE DIGITAL DOMAIN
13. Be flexible. While the physical doors of Greer
Chicago have closed, it has maintained a fairly large
stationery shop inside Wolf & Badger in SoHo since
2019, adding a second dedicated shop inside its new
Los Angeles store in 2022, said owner Chandra Greer.
" What's really fun about this model is if something
isn't working for us online, we can send the stock to
our shops, and vice-versa. We're fortunate that both
shops are strong; they're in fantastic shopping locations,
managed by an experienced, caring team, so pretty
much anything we send sells through really fast! We do
think about what each market would be most receptive
to in stocking them. Both have strong tourist traffic, so
sophisticated LA- or NY-centric items always do well. "
14. Go gratis. Indulging online customers just requires
originality, Woollen pointed out. " [In our] digital
marketing we intentionally tried to stay more personal,
[with] little things to maintain the authenticity of the
Urbanic brand. We included little bags of holiday treats
tied up with string with web orders and posted a video
tutorial of how to wrap the perfect gift. In our newsletter,
we've included a downloadable Thanksgiving placecard
template we designed and spotlighted how each team
member keeps the holidays special. "
15. Hold that sale! During its 12 Days of Christmas
promotion, Paper Luxe offers to hold all daily purchases
until Dec. 12 and then ship items all together to avoid
multiple shipping fees.
" If they order over $100
combined, shipping is free, " Luna said.
16. Go live. Luna's weekly live sales are excellent
sales-generators and one of her biggest sources of
brand loyalty. " We have a lot of customers who, for
whatever reason, can't make it into the shops often.
They appreciate the intimate and casual feeling of our
lives where we connect with them as if we were in their
72 SUMMER 2023 GIFT SHOP® PLUS
Circle 294

http://www.hestiacreations.com

Summer 2023

Table of Contents for the Digital Edition of Summer 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Tangible Memories
Embracing Individuality
Retailer Profile: Kingfisher Road
Selling Christmas
Purposeful Purchases
Summer Introductions
Display Inspiration: A 'Love Letter' to the Artists
Retail Operations: Email Marketing
Legal Corner: Artificial Intelligence
Retail Chat: 5 Minutes With... Sarah Mount
Product Spotlight
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 1
Summer 2023 - 2
Summer 2023 - 3
Summer 2023 - 4
Summer 2023 - 5
Summer 2023 - Table of Contents 1
Summer 2023 - 7
Summer 2023 - Table of Contents 2
Summer 2023 - 9
Summer 2023 - 10
Summer 2023 - 11
Summer 2023 - From the Editor
Summer 2023 - 13
Summer 2023 - 14
Summer 2023 - 15
Summer 2023 - Showcases
Summer 2023 - 17
Summer 2023 - 18
Summer 2023 - 19
Summer 2023 - 20
Summer 2023 - 21
Summer 2023 - 22
Summer 2023 - 23
Summer 2023 - 24
Summer 2023 - 25
Summer 2023 - 26
Summer 2023 - 27
Summer 2023 - 28
Summer 2023 - Trend Report
Summer 2023 - 30
Summer 2023 - 31
Summer 2023 - 32
Summer 2023 - 33
Summer 2023 - 34
Summer 2023 - 35
Summer 2023 - 36
Summer 2023 - 37
Summer 2023 - 38
Summer 2023 - 39
Summer 2023 - 40
Summer 2023 - 41
Summer 2023 - 42
Summer 2023 - 43
Summer 2023 - 44
Summer 2023 - Museums & More
Summer 2023 - 46
Summer 2023 - 47
Summer 2023 - 48
Summer 2023 - 49
Summer 2023 - 50
Summer 2023 - 51
Summer 2023 - 52
Summer 2023 - 53
Summer 2023 - 54
Summer 2023 - 55
Summer 2023 - Tangible Memories
Summer 2023 - 57
Summer 2023 - 58
Summer 2023 - 59
Summer 2023 - Embracing Individuality
Summer 2023 - 61
Summer 2023 - 62
Summer 2023 - 63
Summer 2023 - 64
Summer 2023 - 65
Summer 2023 - Retailer Profile: Kingfisher Road
Summer 2023 - 67
Summer 2023 - Selling Christmas
Summer 2023 - 69
Summer 2023 - 70
Summer 2023 - 71
Summer 2023 - 72
Summer 2023 - 73
Summer 2023 - 74
Summer 2023 - 75
Summer 2023 - Purposeful Purchases
Summer 2023 - 77
Summer 2023 - 78
Summer 2023 - 79
Summer 2023 - 80
Summer 2023 - 81
Summer 2023 - Summer Introductions
Summer 2023 - 83
Summer 2023 - 84
Summer 2023 - 85
Summer 2023 - 86
Summer 2023 - 87
Summer 2023 - Display Inspiration: A 'Love Letter' to the Artists
Summer 2023 - 89
Summer 2023 - Retail Operations: Email Marketing
Summer 2023 - 91
Summer 2023 - 92
Summer 2023 - 93
Summer 2023 - Legal Corner: Artificial Intelligence
Summer 2023 - 95
Summer 2023 - Retail Chat: 5 Minutes With... Sarah Mount
Summer 2023 - 97
Summer 2023 - 98
Summer 2023 - 99
Summer 2023 - Product Spotlight
Summer 2023 - 101
Summer 2023 - 102
Summer 2023 - 103
Summer 2023 - 104
Summer 2023 - 105
Summer 2023 - Event Calendar
Summer 2023 - 107
Summer 2023 - Industry & Trade Show News
Summer 2023 - Ad Index
Summer 2023 - Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 111
Summer 2023 - 112
Summer 2023 - 113
Summer 2023 - 114
Summer 2023 - 115
Summer 2023 - 116
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