Summer 2023 - 88

DISPLAY INSPIRATION
A 'LOVE LETTER'
TO THE ARTISTS
One shop curator takes care to
honor contemporary artists
through her displays
BY CARLY MCFADDEN
Managing Editor
W
" I spend a lot of time looking at
our demographics to figure out
how we can make these people
take something away that's going
to help them live a little bit more
artfully and make them feel seen. "
- Lynne Tanzer, shop curator at
Atlanta Contemporary's gift shop
Atlanta
hen Lynne Tanzer, shop curator at Atlanta
Contemporary's gift shop, stepped into her
role, shop sales increased 876%.
Atlanta Contemporary is a nonprofit institution
that aims to engage visitors through the creation,
presentation and advancement of contemporary art.
It's entirely free to the public and celebrates its 50th
anniversary this year. Its tagline, " changing the way
we all see art, " drives both the museum and its gift
shop, which offers stationery, pottery, jewelry and
apparel at a variety of price points.
Contemporary art tends to address controversial
topics head on and can sometimes lead to
uncomfortable - yet
Contemporary
aims
to
discussions in a healthy way, and its gift shop is an
extension of that.
" Art is a way that you can have a conversation
about something that is a little bit more stressful, "
Tanzer said. " It gives you a gateway into these kinds
of thought processes. "
When assembling the Atlanta Contemporary shop's
merchandising and displays, Tanzer's top priority is
to make sure visitors feel welcome. To do this, she
takes a close look at the museum's demographics.
According to Tanzer, Atlanta Contemporary's visitors
are 56% BIPOC. 76% identify as female, and an
increasing number of people identifying as nonbinary
are coming through the doors.
" I spend a lot of time looking at our demographics
to figure out how we can make these people take
something away that's going to help them live a little
bit more artfully and make them feel seen, " Tanzer
said. " I really want everybody to feel like they are
88 SUMMER 2023 GIFT SHOP® PLUS
important - conversations.
facilitate these

Summer 2023

Table of Contents for the Digital Edition of Summer 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Tangible Memories
Embracing Individuality
Retailer Profile: Kingfisher Road
Selling Christmas
Purposeful Purchases
Summer Introductions
Display Inspiration: A 'Love Letter' to the Artists
Retail Operations: Email Marketing
Legal Corner: Artificial Intelligence
Retail Chat: 5 Minutes With... Sarah Mount
Product Spotlight
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 1
Summer 2023 - 2
Summer 2023 - 3
Summer 2023 - 4
Summer 2023 - 5
Summer 2023 - Table of Contents 1
Summer 2023 - 7
Summer 2023 - Table of Contents 2
Summer 2023 - 9
Summer 2023 - 10
Summer 2023 - 11
Summer 2023 - From the Editor
Summer 2023 - 13
Summer 2023 - 14
Summer 2023 - 15
Summer 2023 - Showcases
Summer 2023 - 17
Summer 2023 - 18
Summer 2023 - 19
Summer 2023 - 20
Summer 2023 - 21
Summer 2023 - 22
Summer 2023 - 23
Summer 2023 - 24
Summer 2023 - 25
Summer 2023 - 26
Summer 2023 - 27
Summer 2023 - 28
Summer 2023 - Trend Report
Summer 2023 - 30
Summer 2023 - 31
Summer 2023 - 32
Summer 2023 - 33
Summer 2023 - 34
Summer 2023 - 35
Summer 2023 - 36
Summer 2023 - 37
Summer 2023 - 38
Summer 2023 - 39
Summer 2023 - 40
Summer 2023 - 41
Summer 2023 - 42
Summer 2023 - 43
Summer 2023 - 44
Summer 2023 - Museums & More
Summer 2023 - 46
Summer 2023 - 47
Summer 2023 - 48
Summer 2023 - 49
Summer 2023 - 50
Summer 2023 - 51
Summer 2023 - 52
Summer 2023 - 53
Summer 2023 - 54
Summer 2023 - 55
Summer 2023 - Tangible Memories
Summer 2023 - 57
Summer 2023 - 58
Summer 2023 - 59
Summer 2023 - Embracing Individuality
Summer 2023 - 61
Summer 2023 - 62
Summer 2023 - 63
Summer 2023 - 64
Summer 2023 - 65
Summer 2023 - Retailer Profile: Kingfisher Road
Summer 2023 - 67
Summer 2023 - Selling Christmas
Summer 2023 - 69
Summer 2023 - 70
Summer 2023 - 71
Summer 2023 - 72
Summer 2023 - 73
Summer 2023 - 74
Summer 2023 - 75
Summer 2023 - Purposeful Purchases
Summer 2023 - 77
Summer 2023 - 78
Summer 2023 - 79
Summer 2023 - 80
Summer 2023 - 81
Summer 2023 - Summer Introductions
Summer 2023 - 83
Summer 2023 - 84
Summer 2023 - 85
Summer 2023 - 86
Summer 2023 - 87
Summer 2023 - Display Inspiration: A 'Love Letter' to the Artists
Summer 2023 - 89
Summer 2023 - Retail Operations: Email Marketing
Summer 2023 - 91
Summer 2023 - 92
Summer 2023 - 93
Summer 2023 - Legal Corner: Artificial Intelligence
Summer 2023 - 95
Summer 2023 - Retail Chat: 5 Minutes With... Sarah Mount
Summer 2023 - 97
Summer 2023 - 98
Summer 2023 - 99
Summer 2023 - Product Spotlight
Summer 2023 - 101
Summer 2023 - 102
Summer 2023 - 103
Summer 2023 - 104
Summer 2023 - 105
Summer 2023 - Event Calendar
Summer 2023 - 107
Summer 2023 - Industry & Trade Show News
Summer 2023 - Ad Index
Summer 2023 - Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 111
Summer 2023 - 112
Summer 2023 - 113
Summer 2023 - 114
Summer 2023 - 115
Summer 2023 - 116
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