Summer 2023 - 94

LEGAL CORNER
WHAT IS
YOUR AIQ?
A
rtificial intelligence, also
known as AI, seems like
it was dropped on us like
an explosion without warning.
It literally is being discussed in its
possible applications in every facet
of our lives and in every industry.
The potential of AI is that it could
streamline many tasks that we often
dread because the task is mundane
yet still must get done, especially
with regard to running a business.
However, AI is not without a
minefield of potential
legal
issues
that many are scrambling to forecast
and interpret as this technology
rolls faster than any legislation to
regulate it.
INTELLECTUAL PROPERTY
There are several issues with
intellectual property as it relates
to AI. Intellectual property is the
area of law that covers patents,
trademarks and copyrights. With
the advent of new technology there
94 SUMMER 2023 GIFT SHOP® PLUS
is always a renewed concern for how
it will affect or contribute to the
possibility of infringement. One of
the prevalent questions when AI is
used to create content is, " Who is the
actual author of the content? " This
question has bearing on who owns
the rights to license and monetize
the created intellectual property.
AI does not perceive whether
intellectual property is owned by
another party, so users of AI will need
some working savvy of how their use
of AI could manipulate intellectual
property in an unintended way.
For example, if a retailer creates a
description on their website using
copyrighted material, or using a logo
of a brand they are not authorized
to use, there could be infringement.
Likewise, if AI is being used in
product development and another's
intellectual property is used without
the proper licenses or permissions,
it could be deemed infringement.
Adding to complexity of this issue is
BY ANGIE AVARD
TURNER, J.D., LL.M.
Contributing Writer
determining who the creator/author
of the content is. Some countries
will allow the created content to be
protected when authored or created
by AI. However, in the U.S., with
regard to copyright, the Copyright
Office issued a policy statement that
for a work to gain protection, the
author must be a human.
We will also see the limits tested
when this new technology is applied
to both existing platforms, like
social media, and new platforms,
like the metaverse. As a business
owner, being aware of the issues is
important as the law is never out
in front of the technology. In fact,
it is the opposite, the technology
is created, and then, usually, years
later, the law is written to cover that
technology development.
E-COMMERCE AND SECURITY ONLINE
The use of AI in this area will
fall under how data is collected and
stored when operating e-commerce

Summer 2023

Table of Contents for the Digital Edition of Summer 2023

Table of Contents 1
Table of Contents 2
From the Editor
Showcases
Trend Report
Museums & More
Tangible Memories
Embracing Individuality
Retailer Profile: Kingfisher Road
Selling Christmas
Purposeful Purchases
Summer Introductions
Display Inspiration: A 'Love Letter' to the Artists
Retail Operations: Email Marketing
Legal Corner: Artificial Intelligence
Retail Chat: 5 Minutes With... Sarah Mount
Product Spotlight
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 1
Summer 2023 - 2
Summer 2023 - 3
Summer 2023 - 4
Summer 2023 - 5
Summer 2023 - Table of Contents 1
Summer 2023 - 7
Summer 2023 - Table of Contents 2
Summer 2023 - 9
Summer 2023 - 10
Summer 2023 - 11
Summer 2023 - From the Editor
Summer 2023 - 13
Summer 2023 - 14
Summer 2023 - 15
Summer 2023 - Showcases
Summer 2023 - 17
Summer 2023 - 18
Summer 2023 - 19
Summer 2023 - 20
Summer 2023 - 21
Summer 2023 - 22
Summer 2023 - 23
Summer 2023 - 24
Summer 2023 - 25
Summer 2023 - 26
Summer 2023 - 27
Summer 2023 - 28
Summer 2023 - Trend Report
Summer 2023 - 30
Summer 2023 - 31
Summer 2023 - 32
Summer 2023 - 33
Summer 2023 - 34
Summer 2023 - 35
Summer 2023 - 36
Summer 2023 - 37
Summer 2023 - 38
Summer 2023 - 39
Summer 2023 - 40
Summer 2023 - 41
Summer 2023 - 42
Summer 2023 - 43
Summer 2023 - 44
Summer 2023 - Museums & More
Summer 2023 - 46
Summer 2023 - 47
Summer 2023 - 48
Summer 2023 - 49
Summer 2023 - 50
Summer 2023 - 51
Summer 2023 - 52
Summer 2023 - 53
Summer 2023 - 54
Summer 2023 - 55
Summer 2023 - Tangible Memories
Summer 2023 - 57
Summer 2023 - 58
Summer 2023 - 59
Summer 2023 - Embracing Individuality
Summer 2023 - 61
Summer 2023 - 62
Summer 2023 - 63
Summer 2023 - 64
Summer 2023 - 65
Summer 2023 - Retailer Profile: Kingfisher Road
Summer 2023 - 67
Summer 2023 - Selling Christmas
Summer 2023 - 69
Summer 2023 - 70
Summer 2023 - 71
Summer 2023 - 72
Summer 2023 - 73
Summer 2023 - 74
Summer 2023 - 75
Summer 2023 - Purposeful Purchases
Summer 2023 - 77
Summer 2023 - 78
Summer 2023 - 79
Summer 2023 - 80
Summer 2023 - 81
Summer 2023 - Summer Introductions
Summer 2023 - 83
Summer 2023 - 84
Summer 2023 - 85
Summer 2023 - 86
Summer 2023 - 87
Summer 2023 - Display Inspiration: A 'Love Letter' to the Artists
Summer 2023 - 89
Summer 2023 - Retail Operations: Email Marketing
Summer 2023 - 91
Summer 2023 - 92
Summer 2023 - 93
Summer 2023 - Legal Corner: Artificial Intelligence
Summer 2023 - 95
Summer 2023 - Retail Chat: 5 Minutes With... Sarah Mount
Summer 2023 - 97
Summer 2023 - 98
Summer 2023 - 99
Summer 2023 - Product Spotlight
Summer 2023 - 101
Summer 2023 - 102
Summer 2023 - 103
Summer 2023 - 104
Summer 2023 - 105
Summer 2023 - Event Calendar
Summer 2023 - 107
Summer 2023 - Industry & Trade Show News
Summer 2023 - Ad Index
Summer 2023 - Meet the Maker: Ryan Marts, Print & Pine
Summer 2023 - 111
Summer 2023 - 112
Summer 2023 - 113
Summer 2023 - 114
Summer 2023 - 115
Summer 2023 - 116
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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