FINANCIAL ASSISTANCE There are financial assistance programs available to retailers. This is not an exhaustive list, just some of the options business owners can look into to suit their needs. * The CARES Act offers assistance to small businesses. * The Small Business Association provides Small Business Loan Guidance Resource on its website for retailers to utilize. * Go Fund Me offers information on how to appeal for assistance and offers a FAQs section to assist with questions. * Facebook is offering small business grants, up to 30,000 and is also offering fundraising tools and digital gift cards on Facebook and Instagram platforms. * Yelp is also assisting businesses, albeit primarily restaurants and nightlife businesses, but it may be worth keeping an eye on its offerings for potential retail programs. And it has also created the Yelp Local Economy Coronavirus Impact Report. * Payroll assistance may also be necessary during this time and SBA is offering some help in the form of its Paycheck Protection Program. * Faire, a wholesale marketplace, published a resource guide to assist retailers during the pandemic including their COVID-19 impact calculator to help businesses measure the potential impact of the COVID-19 pandemic. * Financial assistance programs available to retailers through the Main Street Lending Program. 34 THE SURVIVE & THRIVE GUIDE