Waterfront Living 2022 - 22

OCEANSIDE
Manufacturers are riding a wave of demand. Within
the past few years, many home and gift companies have
experienced a peak in demand for all things coastal. " We
attribute that to the aspirational lifestyle trend. You don't
have to live at the beach to enjoy the coastal theme, " said
Colleen Hall, vice president of marketing for C&F Home.
Coastal wares have always performed well within
waterside communities, but are also resonating with
shoppers who are landlocked. Marcia Miller, founder and
CEO of Mud Pie, noted once travel began again after
pandemic shut-downs, beach and lakeside destinations
became a place to gather. " Vacation rentals and hotels
often choose coastal décor (and) we see a domino effect -
vacationers are inspired and bring that design into
their homes, whether they live near the water or not, "
said Miller.
Town Pride creates custom wares that vary in coastal
motifs and colors from one demographic to the next, yet
simpler, cleaner designs are performing across the board.
Colors are brighter and the looks are whimsical. " I think
folks want to smile more, " said Town Pride's Moran.
" Vacation rentals and beach homes are on the rise.
People want to decorate with nautical or beach themes to
match their locations, " Heidi Cowan, product coordinator
at DEMDACO detailed. Designs that reflect more simplified
lines are also resonating with its customers as are palette
colors that incorporate beach-inspired pastels and neutrals.
Trending designs include crabs, sea turtles, mermaids
and palm trees that are paired with breezy colors, which
capture the spirit of the summer.
Coastal-themed embellishments are available on a
variety of merchandise, including entertaining pieces,
serveware and gifts according to Mud Pie. Oyster shells,
tinted glass and baubles are also popular.
As for color, it's all about gold
accents and traditional shades
of blue.
" We've utilized a lot of water
hyacinth, which mixes well with
tabletop and other home décor since it's neutral
and complements the coastal style, " said
Miller, who also noted that coral, shells,
starfish and crabs are evergreen motifs.
A palette of blue and white is always
strong for C&F Home's coastal goods, yet
sea glass and dune (natural) are trending
in home décor and textiles. And coral
and ochre hues are gaining in popularity.
" Octopuses are trending, and coral is an
ever-popular motif, " said Hall.
LAKESIDE
Jennifer Livingston, senior product
designer, DEMDACO, noted that soothing
colors, such as blues and greens are also
incorporated as are messages reflecting
water activities such as boating, fishing,
camping and more. " The art is designed
to conjure up memories, " Livingston
detailed. " We are creating items that
bring you back to your 'Happy Place.' "
Mud Pie's Miller shared that when designing products
BCL Sea Star
Windchime
Beachcombers
Coastal Life.
Circle 139.
for lakeside lifestyles, it is important to appeal to shoppers
who seek " cool tones and nods to nature. "
" We consistently see blue and green tones trend, often
used together in plaid or check patterns. We also see rope
and wooden elements, whether used for décor, serveware
or wall art, " said Miller.
Additionally, textural elements are important Miller
detailed. " Embroidered waffle weave towels or hyacinth
baskets with ceramic salt and pepper shakers, give off
a 'lived-in' look, which is well suited for the casual
atmosphere at the lake, " she noted.
WL
Regina Molaro is a freelance writer who covers art
and design, lifestyle, tourism, and health. She can
be reached at ReginaMolaroFreelance@gmail.com.
Mermaid Pillow.
C&F Home.
Circle 140.
Destinations - Make
It Yours. DEMDACO.
Circle 142.
Beach House Pillow.
Town Pride.
Circle 141.
22 GIFT SHOP® PLUS | WATERFRONT LIVING 2022
Oyster Bead Vase.
Mud Pie. Circle 143.
Waterfront Living 2022

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