Contents 10 FEATURES 16 A NICHE MARKET 20 IN SEARCH OF WATER 24 CUSTOMIZATION TRENDS DEPARTMENTS 8 Showcases 32 Coastal & Lake Trade Shows 34 Ad Index 18 From Shore to Shore F Enjoy! Debbie Eisele, Managing Editor or gift shops along the coast, or lake, Waterfront Living is the resource for retail buyers! This inaugural edition offers information on trends and merchandise that reflects the popularity and love of living near the water. In this issue, read more about customization and technology, page 24 and also the trends of people moving to waterside destinations, page 20. And don't forget to peruse the myriad of merchandise options that will have customers coming back for more, page 8. 30 6 GIFT SHOP® PLUS | WATERFRONT LIVING 2022