Winter 2019 - 127

DISPLAY INSPIRATIONS
The power wall, that is, the first wall customers see,
should have a high impact and make a strong first
impression. For most card shops, a dynamic, wellorganized
card wall - like that in Paper Goat Post in
Orlando, Florida - is a natural fit.
Photograph courtesy of Paper Goat Post
they do, they also continue walking throughout your store
to gain the maximum exposure to your products.
Many stores use a counterclockwise path to get
customers to walk through to the back of the store and
come to the front again, exposing them to more products
along their path. You can even get creative by covering
the path with a different texture or look from the general
flooring, as " where the eyes go, the feet will follow. "
Remember that you want to use the path to lead your
customers somewhere, so consider putting an eye-catching
and attention-grabbing display at the end of your aisles.
CREATE SPEED BUMPS
While you want to create a good flow in your store,
you don't want customers to rush by your displays and
merchandise, so now it's your job to stop them by creating
" speed bumps. " These are essentially anything that gives
customers a visual break, whether that's done through
signage or special display fixtures featuring products near
the end of or in between aisles. The goal is to complement
products on display in close proximity while encouraging
impulse purchases.
It can help to think about grouping products in a way
that makes sense from a shopper's perspective. Higherdemand
products should be displayed at eye-level, while
lower-grossing products should be placed at the bottom or
above eye level. And remember to change up these speed
bumps regularly to create a continued sense of novelty for
repeat visitors.
ENSURE APPROPRIATE PRODUCT QUANTITIES
The question of how much merchandise to have on
display is an important one, and there's no easy answer.
On the one hand, having more products on the sales floor
has proven to increase sales. On the other, having too
much merchandise out can make your store feel cluttered
and lead to a decline in brand perception, especially if you
position yourself as a boutique or high-end retailer.
The bottom line? The amount of product you display
will depend on the size of your shop, how you want to be
perceived and the type of experience you want to create.
Packing your shop with merchandise could be a good
strategy for you if you're a discount retailer who wants
Believers in the Everyday Beautiful
Tree of Gratitude
Feather Ball
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Atlanta Total Home & Gift
Jan. 8th - 15th 2019
Suite 10 A 34
Las Vegas Market
Jan. 27th - 31st 2019
AMC Suite C1130
NYNOW
February 3rd - 6th 2019
Booth 1215
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Winter 2019

Table of Contents for the Digital Edition of Winter 2019
