Winter 2019 - 70
Fresh
& Fun
BY JULIE MCCALLUM
Editor-in-Chief
What the next generation is looking
for in personal care products
C
ontrary to popular belief, beauty isn't only skin
deep. In fact, it's so much more. " It's about
self-confidence. Taking care of yourself on the
outside and on the inside, " said Margo Gianos, owner of
Honestly Margo and member of the Gift + Stationery 40
Under 40 class of 2018.
At 18 years old, Gianos is pretty confident that she
speaks for her generation when it comes to bath and
body products. She began her company at age 13,
creating and selling all-natural lip and body balms. In
the past five years, she and her business partner, mother
Irene Gianos, have grown the business to include tinted
lip balms, aromatherapy balms and the enormously
popular bubble fizz, an alternative to bath bombs. " We
wanted something unique that would complement the
existing product line and appeal to our demographics,
which is primarily millennials, " Margo Gianos said.
70 WINTER 2019
The Honestly Margo demographic encompasses not
only teens and millennials, but also the moms. " Since
we are in this together, we really hit both generations, "
Irene Gianos said. " A lot of my age group in the 40s are
enjoying the products like the aromatherapy balms and
the tinted lip balms ...busy moms who don't want to
wear lipstick, " she added.
One of Honestly Margo's best-sellers is the Roller Girls
Roll On lip gloss, which launched last summer. This fun,
fresh take on " kissing potion " is similar to the popular
product of the '80s and '90s. " It's retro and fun, " the
younger Gianos said. " Girls remember those from when
they were little and that is what it's all about - people
have nostalgia. "
Coming in January, Honestly Margo is expanding its
aromatherapy line. To match the aromatherapy balms,
it'll have salt soak for the bath and a shower mist. Also
Fresh
Winter 2019
Table of Contents for the Digital Edition of Winter 2019
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