Winter 2019 - 84
Trends in Baby Gifting
G
ifting for new babies and their parents is a
growing market with no signs of slowing down
with the average spent on a friend or family
member's new addition nearing $150 - $200. However,
it isn't just the arrival of a new baby which leads to gift
buying; research reveals that consumers will purchase,
on average, 17 gifts between the pregnancy being
announced and the child turning one - meaning that
retailers are missing out if they are not carrying giftable
options in store. Aside from pet, the baby gifting market
is the top growing retail opportunity in the industry.
Consumers are looking for unique gifts that have a
personal hand-selected feel. Being able to use baskets and
boxes to arrange and curate their own personalized mix
is a gift presentation trend - and retailers can assist in
this desire and carry items purposely designed to mix and
match together beautifully. Toys, accessories, décor and
textiles can be selected to accommodate varying budgets
and gifting reason.
It is critical to have a cohesive assortment to make it
easy to select and assemble - something Primitives by
Kathy had in mind as they created Happy+Bright, a new
collection for baby, created in collaboration with Cathy
Heck Studio. While there are distinctly different themes,
they were all created with anchor neutrals that make it
easy to create a gift presentation the gifter can be proud of.
84 WINTER 2019
KRISTIN KROPP
Contributing Writer
Another gifting and social trend are milestone items -
documenting and sharing these milestones has grown in
popularity with the rise of social media announcements
and documentation from pregnancy through year one and
beyond. Blankets, blocks and even pillows not only count
the months and weeks - but celebrate first holidays and
offer customizable hand-written milestones to be added
- creating even more personalization opportunities - an
unstoppable trend in itself.
When it comes to design - the modern nursery is
focused on being transitional, incorporating pieces that are
perfect for the first days through the first years. Genderneutral
color palettes and furniture items appear within
the modern nursery, combining beauty and practicality.
Animal icons and soft hand-done iconography and
illustrations are the top motifs adding personality in
nursery design when translated through the neutral
palettes and muted -colors. Sun-bleached dusky hues
with pink tones almost becoming neutrals creates a look
that works across gender.
There's a focus on softness for nursery textiles, achieved
through layering tonal fabrics, blankets and soft pillows
and toys. Attractive quality fabrics like embroidered linen
blends and velvet elevate decorative accents - while
brushed cotton remains practical.
Despite being a space which now feels more refined
Winter 2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
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