Winter 2021 - 109

PRODUCT TRENDS
greeting card company in Mason, Ohio.
As for trends in 2021, DeVon Miller, marketing
manager of P. Graham Dunn points to personalization
and customization. " People love their pets. Add their
pet's name and you've got a best seller, " added
Miller.
For more
than 5 years,
greeting
cards
adorned with dog images have been among Up
With Paper's best sellers. " Sales of higherend,
more differentiated cards are enjoying
strong growth as Millennials assume a larger
share of the market. Millennials spend more
on cards than any other US demographic
although Baby Boomers still buy more units.
The combination of dogs on pop-up cards is
ideal, " said White.
Cards with dog images are among the
company's
best
sellers
throughout
most
collections. Aside from Mother's Day, dog
designs are tops in most seasonal offerings. They're
particularly strong for Valentine's Day, Easter and
Christmas. Suggested retails range from $8 to $11.
" When it comes to dogs, we've found that more photorealistic
depictions have performed better than other
styles, " added White.
American Life Brands' Tripi sees interest in
Made in the USA, small batch manufacturing and
Dog House with Cushion
ABBOTT. Circle 377.
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Winter 2021

Table of Contents for the Digital Edition of Winter 2021

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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