Winter 2023 - 65

RETAILER PROFILE
Kido is an award-winning kids boutique in Chicago
focused on inclusivity, sustainability, and representation.
W
hen Erin Walker first met Keewa Nurullah,
owner of Kido boutique in Chicago, Walker's
daughter Sadie was pretty little, and they
were new to her cerebral palsy diagnosis. " Keewa
asked us right away how she could make the store more
inclusive for families like ours. That doesn't happen
every day, " Walker said.
Kido, Chicago
Keewa Nurullah, owner
www.kidochicago.com
@kidochicago
Kido is an award-winning kids boutique in
Chicago focused on inclusivity, sustainability and
representation. The Kido store was designed with the
factor of accessibility in mind. Having an ample amount
of space and room to navigate makes this store an easy
place to shop.
" Kido is an amazing store! We love it, " Walker said.
" Sadie loves the clothes and the toys and always finds
numerous things she 'needs' whenever we go in. "
Founded in 2018 by Nurullah, Kido is home to a
curated collection of books that puts protagonists of
color, kids with disabilities and other marginalized
groups first. Located in the South Loop neighborhood of
Chicago, Kido also has unique clothing, sustainable toys
and other gift items available.
Nurullah is a fourth-generation entrepreneur. She is a
Black Wall Street descendant and has built Kido with a
hope to keep her family legacy alive. Nurullah's greatgrandfather
had a tailor shop in the Greenwood district
of Tulsa, Oklahoma. During the Massacre of 1921, he
fled to Chicago and rebuilt his shop on the Southside.
Continuing his father's work, Nurullah's grandfather
learned the trade and built his own tailor shop. Now,
one hundred years after Greenwood burned, Nurullah
has her own shop in downtown Chicago - Kido.
Nurullah knew that connecting her brand with the
community was important. With a fellow Chicago
mom, she created the Southside Story Time to give
local families the opportunity to connect in a safe
environment for free. This is where her commitment
to sharing books featuring kids of all cultures began.
Nurullah strives to educate parents and have every child
reflected in the pages of her books.
Walker explained that over the years, Nurullah has
had activities at her shop that Sadie has been able to fully
participate in, like music classes. Walker appreciates the
books at Kido that are so inclusive. " She asked me right
away when we met if I could suggest some books about
children with disabilities, " Walker said. " ... everytime
we go in, there Sadie is, excited to find a book that had
someone like her represented. "
GIFTSHOPMAG.COM 65

http://www.kidochicago.com http://www.GIFTSHOPMAG.COM

Winter 2023

Table of Contents for the Digital Edition of Winter 2023

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