Winter 2024 - 45

BEHIND THE SCENES: NATIONAL PARKS AND BEYOND
The illustrations often depict the beauty of the national
parks, but the offerings are laden with punny options as well.
Some examples include a beaver with the phrase " Dam It, " an
" Out of Breath Hiking Club " badge-like sticker and a bison
illustration with the sentiment " Don't Pet the Fluffy Cows! "
National Parks and Beyond can be found at conservatories
and museum sites, as well as gift shops regional to parks.
One top-seller at the moment is a ChapStick holder that clips
onto keychains or water bottles, but Cole's personal favorite
products are her waterproof stickers.
" I love collecting stickers, " Cole said. " Everywhere we go,
I have to have a new one. I have suitcases covered in all the
stickers I collect. "
Cole's company is her passion and creative outlet. While she
works at a hospital during the day, she looks forward to coming
home and working on her illustrations.
" It's therapeutic for me to de-stress after a long day at the
hospital to come home and do this, " she said.
PRODUCTS WITH PURPOSE
Giving back to her original muse - national parks - is
important to Cole. For each purchase made, National Parks
and Beyond donates 5% to a national park of the customer's
choice. According to Cole, the top parks chosen at checkout
include Yellowstone, Olympic, Great Smoky Mountains and
Mount Rainier.
With nearly 40 national parks under her belt thus far, Cole
has a hard time narrowing down her personal favorites.
" I have a top four, and I cannot decide which one is my
favorite, " she said. " Those would be Zion, Glacier, Katmai and
Kenai Fjords. I cannot pick because they're all so different from
each other. "
Cole hopes National Parks and Beyond can spark
conversation and enjoyment among a community of naturelovers
or travelers. She aims to continue to grow the brand
so it receives more exposure and brings awareness to the
company's mission.
" I'd like to be able to get our products into more places,
have more people see [them] and even become a household
name, " she said, " so if somebody sees my shirts or the stickers,
they're like, 'Oh, I love that company, and I love what they
stand for.' "
Laura Cole
National Parks and Beyond's
offerings encompass a variety of
categories, including
apparel, stationery
and tableware.
GIFTSHOPMAG.COM 45

http://www.GIFTSHOPMAG.COM

Winter 2024

Table of Contents for the Digital Edition of Winter 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcases
Trend Report
Museums & More
Product Spotlight
Tabletop & Entertaining Lookbook
Retailer Profile: Steadfast Supply
Gushing Over Plush
A Sense of Belonging
Merry and Bright
New to Market
Spotlight Awards Class of 2024
Retail Operations: Signs for Success
Legal Corner: New Law Alert
Event Calendar
Ad Index
Meet the Maker: Nancy Rothner, Pinch Me Therapy Dough
Winter 2024 - 1
Winter 2024 - 2
Winter 2024 - 3
Winter 2024 - 4
Winter 2024 - 5
Winter 2024 - TOC 1
Winter 2024 - 7
Winter 2024 - TOC 2
Winter 2024 - 9
Winter 2024 - Contributors
Winter 2024 - 11
Winter 2024 - From the Editor
Winter 2024 - 13
Winter 2024 - Showcases
Winter 2024 - 15
Winter 2024 - 16
Winter 2024 - 17
Winter 2024 - 18
Winter 2024 - 19
Winter 2024 - 20
Winter 2024 - 21
Winter 2024 - 22
Winter 2024 - 23
Winter 2024 - 24
Winter 2024 - 25
Winter 2024 - 26
Winter 2024 - Trend Report
Winter 2024 - 28
Winter 2024 - 29
Winter 2024 - 30
Winter 2024 - 31
Winter 2024 - 32
Winter 2024 - 33
Winter 2024 - 34
Winter 2024 - 35
Winter 2024 - 36
Winter 2024 - 37
Winter 2024 - 38
Winter 2024 - Museums & More
Winter 2024 - 40
Winter 2024 - 41
Winter 2024 - 42
Winter 2024 - 43
Winter 2024 - 44
Winter 2024 - 45
Winter 2024 - 46
Winter 2024 - Product Spotlight
Winter 2024 - Tabletop & Entertaining Lookbook
Winter 2024 - 49
Winter 2024 - 50
Winter 2024 - 51
Winter 2024 - 52
Winter 2024 - 53
Winter 2024 - Retailer Profile: Steadfast Supply
Winter 2024 - 55
Winter 2024 - 56
Winter 2024 - 57
Winter 2024 - Gushing Over Plush
Winter 2024 - 59
Winter 2024 - 60
Winter 2024 - 61
Winter 2024 - A Sense of Belonging
Winter 2024 - 63
Winter 2024 - 64
Winter 2024 - 65
Winter 2024 - 66
Winter 2024 - 67
Winter 2024 - 68
Winter 2024 - 69
Winter 2024 - Merry and Bright
Winter 2024 - 71
Winter 2024 - 72
Winter 2024 - 73
Winter 2024 - 74
Winter 2024 - 75
Winter 2024 - New to Market
Winter 2024 - 77
Winter 2024 - 78
Winter 2024 - 79
Winter 2024 - 80
Winter 2024 - Spotlight Awards Class of 2024
Winter 2024 - 82
Winter 2024 - 83
Winter 2024 - 84
Winter 2024 - 85
Winter 2024 - Retail Operations: Signs for Success
Winter 2024 - 87
Winter 2024 - Legal Corner: New Law Alert
Winter 2024 - 89
Winter 2024 - Event Calendar
Winter 2024 - 91
Winter 2024 - Ad Index
Winter 2024 - 93
Winter 2024 - Meet the Maker: Nancy Rothner, Pinch Me Therapy Dough
Winter 2024 - 95
Winter 2024 - 96
Winter 2024 - 97
Winter 2024 - 98
Winter 2024 - 99
Winter 2024 - 100
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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