Winter 2024 - 59

particularly its popular axolotl (salamander) plush in
its Marine Collection, as well as a stegosaurus dinosaur.
" Dinosaurs are really big right now across toys, " said
Edward Jekot, marketing director of Mary Meyer.
Also popular is the company's Marshmallow Zoo line,
with its signature super-soft fabric, and magical and
mythical creatures continue to trend.
Colette the Duck.
Mon Ami.
PRODUCTS WITH PERSONALITY
While classics will always perform well, many plush
designers are adding their own personal twists to
the market.
For example, Mon Ami homes in on European trends
and tailors them to the U.S. market, such as the company's
French dog stuffed animal, who dons a beret, or Boden
the Nordic Bear, complete with a scarf and hat.
" There was a hole in the market, a need for nicer,
quality plush toys and dolls that didn't break the bank;
that is our sweet spot regarding our plush, " Fulmer said.
" Every brand needs a few distinct features that make
them unique, and this is what we lean into. "
Meanwhile, GooseWaddle found that people like to
have stories to go with their stuffed animals, so the
company launched plush dolls that are accompanied by
a book.
" Each plush has a personality, like the princess that
has glasses with fairy wings, " said Tina Weldon, owner
of GooseWaddle.
DESIGN-MINDED
To capture customers' attention in a mature stuffed
animal market, companies should focus on quality and
a niche.
" We try to stand out with fun and creative designs, "
said Melange's Therrien. " We also pay attention to
the details with high-quality embroidery details. My
goal is that the face on every toy we make will have a
personality that will make you smile. "
Meg the Fairy Princess Gift Set.
GooseWaddle.
GIFTSHOPMAG.COM 59

http://www.GIFTSHOPMAG.COM

Winter 2024

Table of Contents for the Digital Edition of Winter 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcases
Trend Report
Museums & More
Product Spotlight
Tabletop & Entertaining Lookbook
Retailer Profile: Steadfast Supply
Gushing Over Plush
A Sense of Belonging
Merry and Bright
New to Market
Spotlight Awards Class of 2024
Retail Operations: Signs for Success
Legal Corner: New Law Alert
Event Calendar
Ad Index
Meet the Maker: Nancy Rothner, Pinch Me Therapy Dough
Winter 2024 - 1
Winter 2024 - 2
Winter 2024 - 3
Winter 2024 - 4
Winter 2024 - 5
Winter 2024 - TOC 1
Winter 2024 - 7
Winter 2024 - TOC 2
Winter 2024 - 9
Winter 2024 - Contributors
Winter 2024 - 11
Winter 2024 - From the Editor
Winter 2024 - 13
Winter 2024 - Showcases
Winter 2024 - 15
Winter 2024 - 16
Winter 2024 - 17
Winter 2024 - 18
Winter 2024 - 19
Winter 2024 - 20
Winter 2024 - 21
Winter 2024 - 22
Winter 2024 - 23
Winter 2024 - 24
Winter 2024 - 25
Winter 2024 - 26
Winter 2024 - Trend Report
Winter 2024 - 28
Winter 2024 - 29
Winter 2024 - 30
Winter 2024 - 31
Winter 2024 - 32
Winter 2024 - 33
Winter 2024 - 34
Winter 2024 - 35
Winter 2024 - 36
Winter 2024 - 37
Winter 2024 - 38
Winter 2024 - Museums & More
Winter 2024 - 40
Winter 2024 - 41
Winter 2024 - 42
Winter 2024 - 43
Winter 2024 - 44
Winter 2024 - 45
Winter 2024 - 46
Winter 2024 - Product Spotlight
Winter 2024 - Tabletop & Entertaining Lookbook
Winter 2024 - 49
Winter 2024 - 50
Winter 2024 - 51
Winter 2024 - 52
Winter 2024 - 53
Winter 2024 - Retailer Profile: Steadfast Supply
Winter 2024 - 55
Winter 2024 - 56
Winter 2024 - 57
Winter 2024 - Gushing Over Plush
Winter 2024 - 59
Winter 2024 - 60
Winter 2024 - 61
Winter 2024 - A Sense of Belonging
Winter 2024 - 63
Winter 2024 - 64
Winter 2024 - 65
Winter 2024 - 66
Winter 2024 - 67
Winter 2024 - 68
Winter 2024 - 69
Winter 2024 - Merry and Bright
Winter 2024 - 71
Winter 2024 - 72
Winter 2024 - 73
Winter 2024 - 74
Winter 2024 - 75
Winter 2024 - New to Market
Winter 2024 - 77
Winter 2024 - 78
Winter 2024 - 79
Winter 2024 - 80
Winter 2024 - Spotlight Awards Class of 2024
Winter 2024 - 82
Winter 2024 - 83
Winter 2024 - 84
Winter 2024 - 85
Winter 2024 - Retail Operations: Signs for Success
Winter 2024 - 87
Winter 2024 - Legal Corner: New Law Alert
Winter 2024 - 89
Winter 2024 - Event Calendar
Winter 2024 - 91
Winter 2024 - Ad Index
Winter 2024 - 93
Winter 2024 - Meet the Maker: Nancy Rothner, Pinch Me Therapy Dough
Winter 2024 - 95
Winter 2024 - 96
Winter 2024 - 97
Winter 2024 - 98
Winter 2024 - 99
Winter 2024 - 100
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