Winter 2024 - 86

RETAIL OPERATIONS
SIGNS FOR
C
reating
a
visually
appealing
in-store
environment is a powerful way to draw in
customers and boost sales. One way to create
an immediate, affordable upgrade to your store is
through updating the design and placement of your
signage. The following seven tips will help you create
eye-catching signage that enhances the overall
shopping experience for your customers.
1. KEEP YOUR SHOPPERS IN MIND
Tailor your signage to resonate with your audience
through specific language, colors and imagery.
Remember to make sure your signs are accessible,
inclusive and reflective of your shoppers. Ask yourself:
* Are any photos or graphics representative of the
diversity in the community?
* Are signs at a level to be read by both standing
customers and those who may be in a wheelchair?
* Are signs and graphics easy to read for those who
may have limited vision?
2. KEEP IT SIMPLE
Your signage should be short, sweet and easy to
understand; don't overthink it. Use easy-to-read fonts
and high-contrast colors to ensure readability from
a distance. Avoid clutter: Each sign should convey a
single, straightforward message.
3. PLACEMENT MATTERS
Your signs are more than a way to communicate
pricing or product names. Signage is functional; it serves
to guide shoppers through the store and communicate
information about your products. Be sure all signs are
posted at eye level and help to lead customers through
the store. Use signage to create focal points within the
store by placing attention-grabbing signs near popular
and high-margin products.
4. BRING IN YOUR BRAND
You spend a lot of time thinking about the look and
feel of your store - the way the displays tell the stories
you want them to tell. You should treat your signage
86 WINTER 2024 GIFT SHOP® PLUS
7 tips for captivating
in-store signage
BY KIM BAKER
Contributing Writer
the same way. Think of it as part of the display, not just
an afterthought.
Your signs can help you tell your brand's story by
maintaining consistency with brand colors, fonts and
imagery. See if there's a way to incorporate your logo
into the in-store signage. A cohesive, visual identity can
help you set your store apart from your competitors.
5. MAKE IT INTERACTIVE
Give your customers an opportunity to learn more
about the products you're showcasing by bringing
in interactive elements. For example, add a QR code
that they can scan to visit your YouTube channel or
website. You can even include a link or QR code on
your signage to have your customers share feedback
about their experience.
6. TELL A STORY
Use your signs to highlight unique features or the
stories behind your products - and why you're so
excited to share the products with them. Your signs
give you an opportunity to connect emotionally with
your customers as they connect with your products.
7. LIGHTEN UP
Strategically placed lighting will help your signs
stand out and be part of the story you're telling. Make
sure your lighting complements the overall feel and
flow of the store. Have fun with it; experiment with
backlighting or spotlighting to create a focal point and
help guide your customers' eyes around the store and
your products.
Signage helps keep customers both engaged and
informed as they shop. Make sure they're telling the
story you're wanting to tell, so don't forget to have
fun - this is the perfect opportunity to let your store's
personality shine. Use the coming of the new year to
take a look around your store - is your signage telling
the story you want it to tell?
Learn more about our Gift Shop®
page 10.
Plus contributors on

Winter 2024

Table of Contents for the Digital Edition of Winter 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcases
Trend Report
Museums & More
Product Spotlight
Tabletop & Entertaining Lookbook
Retailer Profile: Steadfast Supply
Gushing Over Plush
A Sense of Belonging
Merry and Bright
New to Market
Spotlight Awards Class of 2024
Retail Operations: Signs for Success
Legal Corner: New Law Alert
Event Calendar
Ad Index
Meet the Maker: Nancy Rothner, Pinch Me Therapy Dough
Winter 2024 - 1
Winter 2024 - 2
Winter 2024 - 3
Winter 2024 - 4
Winter 2024 - 5
Winter 2024 - TOC 1
Winter 2024 - 7
Winter 2024 - TOC 2
Winter 2024 - 9
Winter 2024 - Contributors
Winter 2024 - 11
Winter 2024 - From the Editor
Winter 2024 - 13
Winter 2024 - Showcases
Winter 2024 - 15
Winter 2024 - 16
Winter 2024 - 17
Winter 2024 - 18
Winter 2024 - 19
Winter 2024 - 20
Winter 2024 - 21
Winter 2024 - 22
Winter 2024 - 23
Winter 2024 - 24
Winter 2024 - 25
Winter 2024 - 26
Winter 2024 - Trend Report
Winter 2024 - 28
Winter 2024 - 29
Winter 2024 - 30
Winter 2024 - 31
Winter 2024 - 32
Winter 2024 - 33
Winter 2024 - 34
Winter 2024 - 35
Winter 2024 - 36
Winter 2024 - 37
Winter 2024 - 38
Winter 2024 - Museums & More
Winter 2024 - 40
Winter 2024 - 41
Winter 2024 - 42
Winter 2024 - 43
Winter 2024 - 44
Winter 2024 - 45
Winter 2024 - 46
Winter 2024 - Product Spotlight
Winter 2024 - Tabletop & Entertaining Lookbook
Winter 2024 - 49
Winter 2024 - 50
Winter 2024 - 51
Winter 2024 - 52
Winter 2024 - 53
Winter 2024 - Retailer Profile: Steadfast Supply
Winter 2024 - 55
Winter 2024 - 56
Winter 2024 - 57
Winter 2024 - Gushing Over Plush
Winter 2024 - 59
Winter 2024 - 60
Winter 2024 - 61
Winter 2024 - A Sense of Belonging
Winter 2024 - 63
Winter 2024 - 64
Winter 2024 - 65
Winter 2024 - 66
Winter 2024 - 67
Winter 2024 - 68
Winter 2024 - 69
Winter 2024 - Merry and Bright
Winter 2024 - 71
Winter 2024 - 72
Winter 2024 - 73
Winter 2024 - 74
Winter 2024 - 75
Winter 2024 - New to Market
Winter 2024 - 77
Winter 2024 - 78
Winter 2024 - 79
Winter 2024 - 80
Winter 2024 - Spotlight Awards Class of 2024
Winter 2024 - 82
Winter 2024 - 83
Winter 2024 - 84
Winter 2024 - 85
Winter 2024 - Retail Operations: Signs for Success
Winter 2024 - 87
Winter 2024 - Legal Corner: New Law Alert
Winter 2024 - 89
Winter 2024 - Event Calendar
Winter 2024 - 91
Winter 2024 - Ad Index
Winter 2024 - 93
Winter 2024 - Meet the Maker: Nancy Rothner, Pinch Me Therapy Dough
Winter 2024 - 95
Winter 2024 - 96
Winter 2024 - 97
Winter 2024 - 98
Winter 2024 - 99
Winter 2024 - 100
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com