April 2020 - 40

MANAGEMENT
owners Theresa and Kevin Riley have determined it's time
to participate in the " Built to List " model.
Enhancing and upgrading their farmer's market, adding
an event and weddings space, improving and upgrading
the physical elements of the garden center, updating
technology/POS and investing in staff retention and
development are just a few of the many milestones they
have met along their three-year journey of strategic and
succession planning.
The program was titled " To Love it or List it. " The family
invested time, talent and love into their 60-year, secondgeneration
business without knowing if it would be built
to last or built to list. The efforts and the outcomes over
the last few years have afforded them to make that very
choice this year - Built to List.
When asked what they've found as the biggest challenge
on this journey, Theresa answered, " Balancing the
message. When to tell, who to tell and what to tell. "
When asked the most important outcomes of listing
your family business, Kevin replied, " Preserving the
family relationships along with the legacy and history of
Rockledge Gardens. "
With the journey of " Built to Last " or " Built to List, " the
GPS to get there may show similar roads to consider. Each
road would include improving of your people, processes,
technology and financial health.
Each road and route will have its very own bumps along
the way, as well and the destinations may change along
the way. As a wise man once told me: " The bumps in the
road are the road! "
Another very wise man, Robert Hayter of LKC
Engineering, shared his perspective on ownership
transition. " Many of us are tactical, operationally centric,
running our small business from perspectives of optimism,
short-term metrics, and self-benefitting decisions. Such
human nature is myopic, because when we are being really
honest with ourselves, we already think of our business as
a possession and believe that, whatever happens, we are
probably going to continue to be the victors.
" Advantages of ownership being what they are and our
accomplishments over time are the measure of value. But
ownership transition requires us to change perspective
and seems to expose alternate values. There are many
aspects of the business ownership transition kaleidoscope
that informs our insights and intuitions about which way
is best to transition our ownership. "
May your journey and your choice be the very best for
you, your family, your community and your customers.
John Kennedy is an international speaker, strategist,
and author focused on accelerating sales and service
cultures within the green industry. He can be found at www.
johnkennedyconsulting.com or his strategic planning website,
www.startmovingmountains.com.
Spring 2020
Circle 124
40 | LAWN & GARDEN RETAILER | APRIL 2020
http://www.johnkennedyconsulting.com http://www.startmovingmountains.com

April 2020

Table of Contents for the Digital Edition of April 2020

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April 2020 - 2
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