April 2020 - 54

TECHNOLOGY
A great tool, when used
properly and to its full
potential, will have huge
value, but even the best tool
will not turn a sloppy business
into a well-run business.
We work with Rapid Garden POS thoughtfully and try
hard to present issues in a well-crafted manner, with specific
examples, screenshots if necessary, and reasonable timelines.
Not everything is an emergency, and although it would be
nice to have a solution immediately, it isn't always necessary.
We don't cry wolf when we don't need to. If issues are
poorly presented, without specifics and always in an 'urgent'
manner the results are going to be as one would expect. The
merchant also has responsibility in their relationship with a
POS and inventory management provider.
How has it impacted your customers?
We don't expect customers to say much about the
services that a POS service provider might provide. I think
the absence of customer comments is the true test. Quicker
checkout, deliveries that are as expected, special orders
that get followed through, loyalty rewards that are correct,
inventory that is in-stock when the customer wants it,
quick and accurate checkout and so forth are now standard
expectations in retail environments. The garden center
industry is not isolated from these customer expectations.
We don't expect or deserve compliments for these things,
they are expected by customers, wherever they shop.
How does the POS system make your business
more profitable?
Rapid Garden POS is a tool for a business. Like any tool, it
is most valuable to those that use it wisely and thoughtfully.
It is a tool that fits our business. A great tool, when used
properly and to its full potential, will have huge value, but
even the best tool will not turn a sloppy business into a wellrun
business. We are heavy users of Counterpoint and strong
partners with Rapid Garden POS. We think we are better
merchants and a better business with the tools that fit our
needs. I can't imagine doing business without either of them.
For more information about Rapid Garden POS, visit www.
rapidgardenpos.com. Roger's Gardens can be found online at
www.rogersgardens.com.
IS YOUR BUSINESS USING EMAIL?
Over 99% of internet users open their email at least once daily - meaning that
when it comes to exposure, a proper email marketing campaign can be your
business's greatest asset or a missed opportunity.
Let L&GR and SmartSolutions help your business set up
a proper email marketing strategy to reach more customers today!
GET A FREE CONSULTATION TODAY!
KIM BAKER
Director of Marketing Services
616.520.2135 | kbaker@smartsolutions.media
www.smartsolutions.media
Circle 135
54 | LAWN & GARDEN RETAILER | APRIL 2020
http://www.rapidgardenpos.com http://www.rogersgardens.com http://www.smartsolutions.media

April 2020

Table of Contents for the Digital Edition of April 2020

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