April 2022 - 18

MERCHANDISING
10 Retail Merchandising
Best Practices to Follow
in Your Store
Good retail merchandising optimizes how products are displayed in-store and ensures
that their features and benefits are highlighted.
By Francesca Nicasio
R
1
etail merchandising can make
or break the success of
your garden center. When
implemented correctly, visual
merchandising can lead customers
to the right products, entice them to
buy, and create an excellent in-store
experience. But if you do it wrong,
you'll drive people away.
To help keep people in your store
(and convert them into paying
customers), we've put together some
expert-backed tips and insights on
retail merchandising. Go through the
pointers below and see how you can
apply them to your retail store.
Make Your Window Display
Count
Already have a strong
merchandising concept in mind? One
of the best places to bring it to life is
your window displays.
First, choose the right theme for
your windows. As Meaghan Brophy,
a senior retail analyst at Fit Small
Business puts it, " Window displays
need to grab the attention of passersby
while also being welcoming and
inviting. Retailers can accomplish this
by using bright colors, sticking to a
theme, and steering clear of clutter. "
In addition, remember the saying
" Eye level is buy level. " Pick out the key
products you want to showcase in your
display and position them at eye level.
2
18 | LAWN & GARDEN RETAILER | APRIL 2022
Turn Staff into Retail
Merchandising Statements
Visual merchandising isn't just
about fixtures and displays; your
employees should also play an active
role in showcasing your products.
This is particularly useful when you're
selling slow-moving stock, says
Christine Guillot, a retail consultant
and the founder of Merchant Method.
Guillot says your sales team can
be used as " mobile merchandising
statements that help move your
products. "
For example, she says that if
you sell kitchen and entertaining
merchandise, you might have
seasonal print aprons that are slowmoving.
" Your week-long focus could
be around hosting a dinner party, and
maybe your employees could wear
those seasonally focused aprons all
week long while on the sales floor.
Doing this gives a reason and an
occasion to speak about a particular
item more, " she says.

April 2022

Table of Contents for the Digital Edition of April 2022

April 2022 - 1
April 2022 - 2
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