April 2022 - 46
FRESH PERSPECTIVES
The Pandemic
Gardening Boom
Is Just the Beginning...
Garden centers with a growth mindset can bring this new crop of consumers the products,
information, and services they need to be successful " plant people. "
By Scott Rusch
I
t's no secret - plants are " in. "
Plants are [finally] getting a portion
of the spotlight they deserve in
a world where screens and plastic
dominate life. The disruption of the
collective everyday routine gave
consumers the time to reflect on what
they want from life.
Healthy bodies and minds are now
the focus. People pursue physical
health through exercise, cooking at
home and medicine; mental health
through caring for themselves,
others, pets and plants. Gardening,
fresh cut flowers and indoor plant
parenthood provide the physical and
mental health benefits consumers not
only want, but crave.
I believe we are at the beginning of
a renaissance where consumers turn
to plants and nature, not the end of
the boom. We can collaborate with a
growth mindset and deliver this new
cohort of consumers the products,
information, and services they need to
be successful in their quest to become
plant people.
Insights from Inside
the House?
Foliage plants and fresh cut flowers
sales are booming. The houseplant/
foliage plant market really started
taking off in 2017 ... then lockdowns
started and that surge turned into a
46 | LAWN & GARDEN RETAILER | APRIL 2022
full-blown tidal wave for the indoor
plant category. U.S. houseplant sales
are now approaching $2 billion by
some estimates. Cut flower retail
purchases increased 15 to 20% in 2021,
over the good growth in 2020 where
consumers bought more for personal
use. Outdoor flower and vegetable
gardening saw massive growth as well.
It likely started with the impulse,
feel-good factor. Many people needed
that pick-me-up in the last year or
two. They realized the plants and
flowers they bought to sit beside them
during online meetings and kitchen
tables added more to their life. So,
they kept buying more. A good problem
to have!
April 2022
Table of Contents for the Digital Edition of April 2022
April 2022 - 1
April 2022 - 2
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