April 2023 - 32

SPECIAL ADVERTISING SECTION
5 STEPS
TO A BETTER SIGNAGE PROGRAM
Effective signage, is one component of a strong marketing
program. It just happens to reach the customers on your
property. It is precision advertising, with the potential to
directly increase sales, enhance customer satisfaction, and
boost your brand recognition. Effective signage serves to
communicate, direct, motivate, and even beautify your retail
garden center. It doesn't have to be complicated. By following
these five steps, you will be on your way to creating a set of
guidelines and implementing a comprehensive program. More
information can be found in the " Garden Center Signage Guide "
at haikushade.com
1. ESTABLISH GRAPHIC STANDARDS
Just like a menu, graphic standards are guides, to each element
of a sign or graphic display. Not only does this speed up the
creation of new signs, but it helps to maintain a consistent and
unified presentation. Customers will know where to look, for
information, and what to expect.
2. SELECT STANDARD SIZES AND MATERIALS
Essential, to any signage program, is the selection of standard
graphic sizes and materials. For example, you may want to use
12x36 and 18x48 sign sizes. Printed materials, such as banners
or 1/4 inch sign board, are two possibilities. A system, where the
structural choices have been predetermined, can be executed,
with reduced time, effort, and expense.
3. SELECT SIGN HARDWARE
The outdoor retail environment is challenging, especially when
it comes to signs and graphics. Choosing high quality and versatile
sign hardware, will greatly increase the success of your program.
Before selecting sign and graphic hardware, consider the style and
versatility of the products. Investing in quality hardware systems,
such as those from HAIKUSHADE.com, will eliminate one of the
potential failure points and simplify routine changes.
4. CREATE THE MESSAGE
Creating the sign message does't have to be difficult. Keeping
It Simple, works. A clear and straight forward message, will
always be understood. Don't try to say too much, but don't
forget to include your logo.
5. FIND A SOURCE FOR PRINTED MATERIAL
On the web, and in almost every community, there will be
quick sign outlets. Many sign companies, or office supply stores,
offer sign and banner products. Once you have your system in
place, ordering new signs, becomes a simple process. One thing
to remember, is that ordering larger quantities, can reduce the
cost of sign materials.
Circle 115

http://www.haikushade.com

April 2023

Table of Contents for the Digital Edition of April 2023

April 2023 - 1
April 2023 - 2
April 2023 - 3
April 2023 - 4
April 2023 - 5
April 2023 - 6
April 2023 - 7
April 2023 - 8
April 2023 - 9
April 2023 - 10
April 2023 - 11
April 2023 - 12
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April 2023 - 14
April 2023 - 15
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