MERCHANDISING Merchandising Stocking your garden center with top-quality pottery - and displaying it well - will go a long way toward selling more of this product category. By Teresa McPherson rom colorful and metallic glazes to new textures and finishes, four pottery and container suppliers share what's trending and tips on how garden centers can sell more of this essential product category. L&GR: What trends are you seeing in pottery and containers? Greg Bain, director of business development, Ceramo: The trends we 18 | LAWN & GARDEN RETAILER | APRIL 2024 Pottery & Containers F are seeing in the garden center industry with pots and planters vary depending on the market. Urban/affluent markets favor a more modern style with simple shapes, sleek designs and basic colors such as blue, green, black, white and gray. The preference for rural markets seems to be more traditional styles with ornate designs and brighter colors. Terracotta continues to be a staple in every garden center. Customers are always drawn to the