April 2024 - 21

MERCHANDISING
retail space on the garden center shelves. The wood rack can
be positioned anywhere in their stores, allowing customers
to have fun mixing and matching the variety of pots.
du Bois: We provide assortments with wood racks included,
standalone wire displays for our hanging basket windchimes,
and cardboard countertop displays for our mini planter and
mister assortments. Retailers love them because there is no
display guesswork - just unpack and place the merchandise.
Hillis: While we do not provide fixtures or displays for
our customers, we do curate inspirational displays in our
showrooms and provide lifestyle photography that we hope
provides ideas to our customers both in person or via our
website and catalogs.
L&GR: What merchandising tips can garden
centers use to sell more pottery and containers?
Bain: It's important to keep in mind that customers
cannot always visualize the end result in their homes. It
is essential for garden centers to creatively showcase the
beauty of these products by featuring them with flowers
and plants in the pots throughout the store, not just
stacked on a display. Mixing and matching colors, shapes
and styles in groupings - as one might arrange in their
home - helps customers envision combinations together,
potentially extending their purchase. Offering a diverse
range of high-quality pots in various colors, styles, shapes
and materials ensures their store remains a one-stop shop
for their customers' needs. We offer planograms and pallet
assortments to make ordering and merchandising decisions
easy for our garden centers. These options are quick to set
up, provide a visually appealing way to display products
on their shelving or on the provided pallet with the pallet
assortments, and include the most popular items that can
easily generate sales and increase profits.
du Bois: Color on color - customers love to be wowed!
Coordinating drop-in plants into the display is also a must.
Customers want to be inspired, and a little hand holding
never hurts.
Goldman: We consistently encourage retailers to
incorporate planted pots into their displays. Doing so
not only inspires customers, but also creates a more
approachable buying experience. Additionally, mixing
different glazes and styles allows customers to envision
displays in their own gardens, fostering a deeper connection
with the products.
Hillis: When in doubt, color it out! A great starting point
for visual merchandising is gathering like colors - either
monochromatic or ombre - which allows the customer to
appreciate variety, scale, color and texture. Rule of thumb:
Make sure shelves and fixtures are always well-stocked, fresh
and tidy. Presentation is key.
L&GR: What can IGCs do to differentiate from
the big box stores with their pottery and containers?
Bain: The consumer who shops at IGCs enjoys gardening,
caring for plants and flowers, and taking pride in the growth
SHOP NOW
LIVE & VIRTUAL Shows!
LIVE + VIRTUAL SHOW
2024 Arett Sales
Pottery Showcase
Featuring Top Ceramic
& Terra Cotta Lines
Easy to Shop: All in One Location.
Lowest prices of the season! Extensive
selection of pottery from all over the world.
Moorestown, NJ Showroom
5 WEEKS: JUNE 17TH
- JULY 22ND
LEARN MORE AT ARETT.COM
VIRTUAL SHOW
2024 Arett Sales
Online Summer Marketplace
Featuring Summer & Fall Deals!
Easy to Shop Online: birding, fall & winter,
summer insect & weed control, outdoor
living, store supplies and holiday.
8 WEEKS: JUNE 7TH
- AUGUST 2ND
LEARN MORE AT ARETT.COM
Premier Distributor of Lawn, Garden & Home Supplies
9285 Commerce Hwy., Pennsauken, NJ 08110
(800) 257.8220 | mail@arett.com | www.arett.com
LGRMAG.COM | 21
http://www.arett.com http://www.ARETT.COM http://www.ARETT.COM http://www.LGRMAG.COM
April 2024

Table of Contents for the Digital Edition of April 2024
