MERCHANDISING TOOLS FOR YOUR TOOLBOX Every retailer - like every artist - needs good tools for creating. There are a number of free and low-cost programs you can use to create these eye-grabbing signs and engaging displays. These include: * Canva * DesignWizard * Adobe Express * Pixlr (photo editor) * Figma * VistaCreate Who you know can make all the difference. 7. Lighten Up Strategically placed lighting will help your signs stand out and be part of the story you're telling. Make sure your lighting complements the overall feel and flow of the store. Have fun with it; experiment with backlighting or spotlighting to create a focal point and help guide your customers' eyes around the store and your products. Signage helps keep customers both engaged and informed as they shop. Make sure they're telling the story you're wanting to tell, so don't forget to have fun - this is the perfect opportunity to let your store's personality shine. Take a look around your store - is your signage telling the story you want it to tell? Kim Baker has 20 years of experience in journalism and marketing. As chief marketing officer and chief operating offer at Great American Media Services, parent company of Lawn & Garden Retailer, and SmartSolutions, her specialty is combining data and heart to build a compelling brand story. At AmericanHort, we specialize in connecting you to the mentors, leaders, and knowledgeable resources you need-when you need them-so that you can perform better day in and day out, grow faster than you ever dreamed possible, and prepare both yourself and your business for the future. to the people you need to know. Creating and Strengthening Connections Learn more at AmericanHort.org LGRMAG.COM | 31 Connecting youhttp://www.AmericanHort.org http://www.LGRMAG.COM