August 2019 - 26

THE INSIDE STORY
VPG
www.fertilome.com
855.270.4776
After 50 years, VPG's roots run deep. Since 1968,
VPG, better known as " the ferti*lome people, "
has existed to strengthen, empower and support
locally owned merchants. VPG's bylaws mandate
that ferti*lome, Hi-Yield and Natural Guard by
ferti*lome products will never be found on the
shelves of a publicly-traded big box store. VPG
brands are offered exclusively to independent
merchants, giving them a superior product that
their customers can't buy elsewhere. " If you want
to go head-to-head with the box stores, VPG is our
secret weapon for unique products that won't be
found anywhere except independent retailers, "
stated VPG patron-owner Ken Lain, owner of
Watters Garden Center in Prescott, Arizona.
Reaping the Harvest
VPG stock is wholly owned by independent
merchants who have met the qualifications for
ownership. VPG returns 100% of yearly earnings
to qualified patron-owners in the form of a
Patronage Refund. The Patronage Refund is paid
as 20% cash and 80% stock at the end of VPG's
2
-
r
a
e
Brand
fiscal year and transitions to 100% cash after the
merchant is fully vested.
Unique by Nature
Being a VPG patron-owner offers merchants a
very unique advantage. Patron-owners have more
than just an exclusive product; ownership offers
protection from competitors, increased profit and
control over the company direction.
VPG is a one-of-a-kind organization that was
initially seeded with a $400 investment, cultivated
with patron-owners' hard work and dedication,
and has thrived over many generations. Patronowners
have since yielded over $290 million back
in Patronage Refunds.
For more information on patron-ownership, visit
www.fertilome.com/ownership.
Cole's Wild Bird Products
www.coleswildbird.com
770.426.8882
With humble beginnings in the family garage,
Cole's is a true " mom and pop " company dedicated
to helping retailers dominate the backyard bird
market. Back in the early 1980's, they would mix
and bag their own seed in the garage at night
after work and deliver it to neighbors and local
stores around town on the weekends. Eventually,
demand became so great they decided to quit
their " real " jobs and devote themselves full time to
the birding and nature business.
Now over 35 years later, the Coles are known
throughout the birding community as leading
experts and trailblazers in feeding and attracting
wild birds.
In addition to a full line of high-end feeders
and hummingbird supplies, they specialize in
exclusive " hot " products designed to make your
feeder a birds-only cafe. Hot Meats, Blazing Hot
Blend, Cajun Blend, and Flaming Squirrel Seed
Sauce are all nationally recognized best-sellers
that have been featured in such high-profile
magazines as Better Homes and Gardens,
Reader's Digest, Town & Country, Southern
Living, and Birds & Blooms magazine.
With their signature Harvest Fresh Lock barrier
packaging, Cole's guarantees not only the highest
quality in content and freshness out there, but
more important - no bugs or creepy crawlies for
18-24 months!
26 | LAWN & GARDEN RETAILER | AUGUST 2019
Cole's believes that birds are like people, give them
what they like to eat and they'll come back and bring
their friends. After all, if you want birdseed, buy any
brand - if you want birds, buy Cole's.
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Celebrating 50
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http://www.fertilome.com http://www.fertilome.com/ownership http://www.coleswildbird.com

August 2019

Table of Contents for the Digital Edition of August 2019

August 2019 - 1
August 2019 - 2
August 2019 - 3
August 2019 - 4
August 2019 - 5
August 2019 - 6
August 2019 - 7
August 2019 - 8
August 2019 - 9
August 2019 - 10
August 2019 - 11
August 2019 - 12
August 2019 - 13
August 2019 - 14
August 2019 - 15
August 2019 - 16
August 2019 - 17
August 2019 - 18
August 2019 - 19
August 2019 - 20
August 2019 - 21
August 2019 - 22
August 2019 - 23
August 2019 - 24
August 2019 - 25
August 2019 - 26
August 2019 - 27
August 2019 - 28
August 2019 - 29
August 2019 - 30
August 2019 - 31
August 2019 - 32
August 2019 - 33
August 2019 - 34
August 2019 - 35
August 2019 - 36
August 2019 - 37
August 2019 - 38
August 2019 - 39
August 2019 - 40
August 2019 - 41
August 2019 - 42
August 2019 - 43
August 2019 - 44
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/gift-garden-winter-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
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